Introduction to Distribution Management

Distribution Management Introduction to What do we mean by Logistics? †¢ Logistics concerns itself with the movement of the physical flow which begins with the source of supply and ends at the point of consumption. †¢ Logistics is also concerned with: †¢ †¢ †¢ †¢ †¢ †¢ †¢ Plant and warehouse location Inventory levels Production scheduling Materials management Storage Customer order processing Inwards and outwards freight and †¢ Distribution channels. History of warehouse In early writings, man was described as having stored excess food and kept animals for emergency surplus. †¢ As civilization developed, local warehouses were introduced. Merchandise was stored in connection with shipping, trading, and manufacturing activities. †¢ When transportation branched out from local to cross-country, warehouses became more than local storehouses. †¢ The warehouses were located in the center of the city, usually close to the railr oad depot and the wholesale market district. History of Warehouse As the demand for storage space increased and land value rose, multistory buildings were erected to provide more storage space on minimum amount of land. †¢ Technology has created a highly specialized discipline that allows warehouses to store more per square meter, move stock faster and more accurately, and to know where everything is located. Discussion Connections Form groups randomly to think about the following questions: †¢ Some people say warehouse is a evil because it is totally a cost-adding activity. Do you agree? Describe the roles of the refrigerator in your home. What is the implications for the understanding of the value of warehousing. Why have a warehouse? †¢ Supply chain imbalances The supply chain connecting manufacturing with end consumers will never be so well coordinated that warehousing will be completely eliminated. How to increase the flexibility of warehouse operations through p rocess design, system selection and justification, and layout configuration is what we will try to study in the whole course. Why have a warehouse? High speed – zero defect supply chains Supply chain integration will lead to reduced inventory holdings along supply pipeline. The accuracy and cycle time performance pressures in warehousing are immense. Warehouse in the Supply Chain Value adding warehousing Major Types: Raw materials and component warehouse Hold raw materials at or near the point of induction into a manufacturing or assembly process. Work in progress warehouse Hold partially completed assemblies and products at various points along an assembly or production line. Finished goods Hold inventory used to balance and buffer the variation between production schedules and demand. Located near the point of manufacture Full pallets in and full pallets out Value adding warehousing Distribution warehouse and DC Accumulate and consolidate products from various points of manufacture within a single firm, or from several firms, for combined shipment to common customers. Located central to either the production locations or the customer base. Fulfillment warehouse and fulfillment center Receive, pick and ship small orders for individual consumers. Value adding warehousing Local warehouse Distributed in the field in order to shorten transportation distances to permit rapid response to customer demand. Single items are picked, and the same item may be shipped to the customer every day. Value-added service warehouse Serve as the facility where key product customization activities are executed, including packaging,labeling, marking, pricing, and return processing. Value adding warehousing Generally, the value of warehousing lies in that having the right product in the right place at the right time. Thus, warehousing provides the time-and-place utility necessary for a company to prosper. Importance of Warehouse Costs †¢ Warehousing is expensive †¢ Between 2 and 5 % of the cost of sales †¢ ROI emphasis puts pressure on warehouse costs †¢ Customer service emphasis can increase costs †¢ Challenge to increase service levels at the same time as reduci ng costs †¢ Focus on Productivity Accuracy efficiency Discussion Connections †¢ Use some examples to explain the customer service in logistics area? †¢ Why we need to emphasize it? †¢ What will be the possible elements of distribution activity which affect customer service. Warehousing Environment †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ E-commerce Supply chain development and partnering Globalisation Quick response Just in time Rising labour costs Increasing SKU population Increasing technology choices Warehouse Requirements †¢ †¢ †¢ †¢ †¢ Execute more, smaller transactions Handle and store more items Provide more product & service customization Offer more value added services Process more returns Receive and ship more international orders Warehouse Limitations †¢ Less time to process orders †¢ Less margin for error – requirement for exacting accuracy levels †¢ Difficulties in finding suitable staff †¢ Warehouse management system (WMS) capability / fit to requirement problems, or justification for ROI The Bottom Line Warehouses / distribution centers play an increasingly important role in the success or failure of business enterprises. Warehouse master planning methodology Warehouse master planning methodology †¢ Investigating warehouse operations through warehouse activity profiling and warehouse performance benchmarking. †¢ Innovating, optimizing and simplifying warehouse operations in receiving and put-away, storage, order picking, shipping, and material flow. †¢ Implementing new warehousing designs in computerizing warehouse operations, and humanizing warehouse operations. World Class Warehousing Profile – orders, item activity, process, customer †¢ Benchmark – performance – practices – operating infrastructure †¢ Innovate – streamlining – eliminating unnecessary activities – better ways of doing activities †¢ Automate – computerize and mechanize †¢ Humanize – involvement of warehouse peopletreat people the way you would like to be treated Warehouse Activities Warehousing Activities †¢ Receiving Accurate and speedy receipt of all materials coming into the warehouse Order accuracy/quality confirmation Disbursing materials to storage or other destination – cross dock Warehousing Activities †¢ Pre-packaging Converting bulk receipts into smaller quantities Warehousing Activities †¢ Put Away Placing products/packages/unit loads into storage It includes: Materials handling Product placement Location verification Warehousing Activities †¢ Storage Physical containment of products until required Storage method depends on the size and quantity of the items in inventory and the handling characteristics of the product or its container. Warehousing Activities †¢ Order Picking Process of removing products from storage to meet a specific customer demand The essential basic warehouse function around which most warehouse designs are based High impact on customer satisfaction Warehousing Activities †¢ Packaging and/or pricing Optional process after the picking process Normal where mail/ courier delivery is involved Involves protective packaging Prepricing at manufacturer or receipt into the warehouse inevitably leads to some repricing activity as price lists are changed while merchandise sits in inventory. Warehousing Activities †¢ Sortation Consolidation of the order into a total customer delivery Occurs where consolidation is not completed during the picking operation Warehousing Activities †¢ Unitizing & Shipping Including the following tasks: Checking order for completeness Packaging into shipping containers/ unit loads Preparing shipping documents ,including packing lists, address labels, consignment notes and bills of lading Weighing to determine shipping charges Accumulating orders by outbound carrier Loading trucks or containers Learning Objective Basing on the current situations in Chinese market to : Have an understanding of the role and function of warehousing & distribution in the total integrated logistics process Have a basic knowledge of the process of designing warehouse facilities Know the equipment options and their uses for storage and materials handling Be aware of the customer service implications and the customer order processing options. Learning objective Understand the importance of standards & performance measurement, and the opportunities presented by distribution information and warehouse management systems. Appreciate the potential and importance of electronic data interchange and automatic identification to distribution operation Be aware of the importance of human relations management to warehousing & distribution and understand the process of selection, training, motivation and communication in the physical distribution environment.

Fragrance Marketing Plan

DEDICATION/STUDENT BIO: EXECUTIVE SUMMARY: MISSION STATEMENT: Blossom Beauty is all about empowerment. Our tag line ‘let your inner beauty grow’ perfectly encapsulates the purpose of our brand. That is, to the let the natural beauty of young women flourish and grow, as they grow. At Blossom we believe that makeup shouldn’t be about covering up imperfections or looking like someone different, it’s about learning how to enhance what you already have. At Blossom, our mission is to provide young women with natural cosmetic and skin care products that will magnify their true beauty. We also aim to empower our Blossom beauties by providing them with guidance in using our products. † PART I: RESEARCH BACKGROUND HISTORICAL RESEARCH: In ‘Hope in a Jar: The Making of America’s Beauty Culture’ (1998), a study on the evolution of cosmetic use, Kathy Piess explains that leading up to World War I, the use of makeup was viewed as immoral and ofte n linked to prostitution (p 134-167).However, the end of the war saw the movement of women into the workplace and the widening acceptance of cosmetic use, as Piess states ‘a democratic vision of beauty began to break down traditional representations of women’ (ibid. ) This uprise challenged male perceptions of the time, as demonstrated by a quote from Alain Rustenholz’s ‘Make Up’ (2003), ‘For the working woman, beauty has become the leading guarantee of efficiency†¦ In earlier days, only a husband or a lover had rights to a woman’s beauty.Today, she is beautiful for everyone†¦ A woman’s beauty is an essential element of the daily performance that the century has put on for itself in the working world’ (p 70. ) Piess goes on to clarify that the increasing use of cosmetics represented a sense of freedom and individuality felt by women. ‘Makeup was no longer just a sign of a vanity, but a true expression of fem ininity’ (p 134-167. ) The social acceptance of cosmetic use meant that feminine beauty and consumption would become intertwined. KelleyMassoni points out in ‘Fashioning Teenagers: A Cultural History of Seventeen Magazine’ (2010) that women began to purchase beauty products as a means to self-fulfilment and social acceptance, and this subsequently influenced the mindset of adolescent women (p 18. ) According to historian Lizbeth Cohen in ‘A Consumer’s Republic: The Politics of Mass Consumption in Postwar America’ (2008), after World War II women were viewed as the ‘consumers’ of society and advertisers pursued this idea by targeting younger women as a way of influencing spending habits early on (p 105. Throughout the 1950’s, 60’s and 70’s, cosmetic manufacturers targeted the seemingly endless teenage market. In ‘Hope in a Jar’ (1998) Piess explains that brands like Covergirl, Maybelline, and Revlo n all ‘created beauty images that meshed closely with the ways high school students themselves classified girls into cliques and codified their evolving sense of personality’. By the mid 60’s, teenage girls, who comprised 11% of the population had bought nearly one-quarter of all cosmetics and beauty preparations (p 134-167. While the teen girl market was burgeoning, Piess adds that during this time, children were largely off-limits. Eye shadow and rouge were considered improper for young girls and advertising was targeted towards parents rather than children. By the 1980’s and 90’s, however in America and Europe, cosmetics were designed for and marketed to ‘tweens’ (girls between childhood and teen years) and then to children as young as three. The practice of encouraging young children to learn how to apply makeup has not developed without controversy.Cosmetic ingredients were largely unregulated in the US until the 2000’s, lea ding some critics to question the safety of cosmetic products, while others believe that such products force children to grow up too fast, or undermine their self-esteem. However, with a movement into natural cosmetic and skincare products in the last century, teens may be able to transition into the world of beauty in a healthier way. * Cohen, L. (2008)  A Consumer's Republic: The Politics of Mass Consumption in Postwar America. Knopf Doubleday Publishing Group, p. 105. * Massoni, K. (2010)  Fashioning Teenagers: A Cultural History of Seventeen Magazine.California: Left Coast Press, p. 18. * Piess, K. (1998)  Hope in a Jar: The Making of America's Beauty Culture. Pennsylvania: University of Pennsylvania Press, p. 134-167. * Rustenholz, A. (2003)  Make Up. London: Hachette Illustrated, p. 70. LITERATURE REVIEW: ‘Blossom Cosmetics’ sells 100% natural cosmetic and skin care products directed towards teens and tweens. This literature review will cover the history o f cosmetic use by women and teens, what goes into marketing to this age group and the representations of femininity and adolescence in media and marketing.The review will give an overview of the Australian cosmetics and toiletries industry, the intentions behind consumer purchase of natural products, and the advantages and disadvantages of natural and chemical-based products respectively. In order to define a gap in the market, this review will also give insight into current trends appealing to the teen and tween demographic of Australia and how teens are responding to cosmetics today. The sheer influence media and celebrities have on young people is explained in â€Å"Advertising to Children†.Marcia Amidon Lusted states that since the early 1980’s, advertisers have discovered children and teens make up an enormous market. One market-research group estimated that U. S teens spent more than $159 billion dollars in 2005. Amidon Lusted goes onto discuss some of the ways c ompanies cater to this tough market of teens. KAGOY or ‘Kids are Getting Older, Younger’ refers to the way that kids today are identifying themselves with the adult world at earlier and earlier ages.One of ways marketers react to this social change is through the strategy of ‘tweening’, the marketing of products that were once thought suitable for teens to younger and younger kids (Amidon Lusted, 2009, p 35-40). Through analysis of the August 2012 issue of ‘Girlfriend’ magazine – an Australian publication directed at teen girls, current trends appealing to this young demographic are revealed. With teen role model and burgeoning actress Emma Stone on the cover, the issue features articles like ‘hot Aussie bands to add to your playlist, 95 ways to keep warm this winter and why quiet girls can come first’.Style inspiration is heavily drawn from youthful celebrities like Elizabeth Olsen and Kate Bosworth, and posters feature the actors and actresses from recent blockbusters like ‘The Hunger Games’. Most interestingly is an article called ‘The Business of Beauty’, which praises natural beauty and promotes self-esteem for young girls (Girlfriend, 2012). Murphy’s â€Å"New Girl Order: Youth, Gender, and Generation in Contemporary Teen Girls' Media† also examines how the young women of Generation Y in particular, have become a key market for media industries.The book analyses various marketing campaigns, but most interestingly is that of 90’s cosmetic brand Flygirl. The analysis concludes that the campaigns careful balance between the importance of external appearance and the development of inner strength is necessitated by the shared characteristics of this generation. Through further analysis, â€Å"New Girl Order† explains that girl-focused media promotes conformity while simultaneously flattering the teen girl demographic with messages about the importa nce of their individuality (Murphy, 2008).While cosmetic brands are faced with the challenge of tapping into the psychology of teenagers, they are also confronted by the parents of this market. â€Å"Children’s Market – Doing It for the Kids†, an article written for the Cosmetics Business website by Julia Wray discovers how brands are appealing to both parents and children. Consumer analyst for Mintel, Ricky Lakhani explains, â€Å"due to added work pressure and lifestyles becoming more hectic, women are delaying starting their families until later in life, which is having a bearing on their ability to spend more on products for their children†.The article explains that unlike the teens they will become, the tween market doesn’t desire to be treated like adults, but they won’t suffer being babied either, and now the beauty world is starting to take note of this emerging demographic. Pacific World Corp and Walmart caused a stir when they anno unced their new line GeoGirl, a makeup brand for 8-12 year olds. The states that it is likely that similar offerings will hit store shelves in coming years as brand owners seek to engage with this potentially lucrative market (Wray, 2011).An article written by Felicia Kamriani for Hollywood Weekly discusses the ways teens and tweens are responding to cosmetics today. Young girls use makeup as a form of expression of their individuality and independence, but also because they have an inherent desire to feel accepted and liked. Marshal Cohen, NPD Group Chief Industry Analyst is quoted in the article saying â€Å"†¦ tweens make the decision to purchase based solely on brand recognition – they have a strong desire to fit in and be ‘just as good as’ their peers.While the teen market uses style as their indicator of fashion acceptance, the tween market uses brands†. Many teens and tweens are following the eco-natural trend, wearing lighter, barely-there mak eup. Today, more cosmetics companies are focused on developing safer products free from toxic substances (Kamriani, 2008, p 10). An overview of the Australian cosmetics and toiletries industry from Austrade reveals that there is room for the introduction of natural products in particular. The Australian cosmetic and toiletries industry has domestic sales of approximately A$5 billion per annum.Australian products achieve global success because of their reputation for being clean and green. We are also known for our natural and organic products. There is currently a growing demand worldwide for natural skincare and body products and Australia has the advantage of already being recognised in this sector of the market (Austrade, 2009). But why the push for natural products? Chen’s evaluation of the â€Å"Effectiveness of the Natural Cosmetic Product Compared to Chemical-Based Products†, discusses the advantages and disadvantages of the natural cosmetic and the chemical-bas ed product respectively.A survey conducted for this study revealed that out of the 87% of people that actually used cosmetics, 94% believed that chemical-based cosmetics would cause side effects. Natural cosmetics are made from raw materials, less harmful to the earth, and less harmful to the skin. However, natural cosmetics may contain plant-derived materials benefice to microbial growth and only a few preservatives, if any at all, which means a shorter shelf-life. Chemical-based cosmetics incorporate synthetic materials which achieve desired results quickly, but often at a cost.According to a study by the North American Contact Dermatitis Group, preservatives are the second most common cause of allergic and irritant reactions to cosmetics (Chen, 2009). â€Å"Consumer Purchase Intention for Organic Personal Care Products† examines the effects of consumer values and past experiences on the purchase intention of organic products. As part of the study, an online survey was cond ucted with 207 panel members. The results indicated that environmental consciousness and appearance consciousness positively influence toward buying organic or natural cosmetic products.The study suggested that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety and affordable prices to increase the sale of organic and natural personal-care products (Kim et al, 2011). Based on this preliminary research, I have found that there is a definite gap in the market and a desire for natural Australian-made cosmetics. There is clearly a level of concern from the parents of the teens and tween that are so strategically marketed to and to succeed as a brand, Blossom would need to achieve the ‘cool factor’ for the tween/teen demographic to respond.However, to fully understand this target market and the objectives and strategies of competing cosmetic brands, primary research, including surveys, focus groups and ethnographic studies must be carried out. * Amidon Lusted, M. 2009. â€Å"Advertising to Children†. ABDO Publishing Company, Minnesota. p 35-40. * Girlfriend Magazine. 2012. [ONLINE]. Girlfriend Magazine. August Issue. Retrieved from:http://au. youth. yahoo. com/girlfriend/blog/galleries/g/-/14415833/2/august-2012-girlfriend-mag-sneak-peek/ * Murphy, C. 2008. â€Å"New Girl Order: Youth, Gender, and Generation in Contemporary Teen Girls' Media†.UMI Dissertation Publishing. * Cosmetics Business (2011)  Children's Market – Doing It For The Kids. [online] Available at: http://www. cosmeticsbusiness. com/technical/article_page/Childrens_market_doing_it_for_the_kids/61075. * Kamriani, F. 2008. â€Å"Teens and Cosmetics: It's Not Like It Used to Be†. Hollywood Weekly, Iss. 10 p. 10. * Austrade. 2009. Cosmetics and Toiletries Overview. [online] Available at: http://www. austrade. gov. au/Cosmetics-and-Toiletries-overview/default. aspx * Chen, Q. 2009. â€Å"Evaluate the Effectiveness of the Natural Cosmetic Product Compared to Chemical-Based Products†.International Journal of Chemistry, 1 (2), p. 57-59. * Kim, H. and Chung, J. 2011. â€Å"Consumer Purchase Intention for Organic Personal Care Products†. The Journal of Consumer Marketing, 28 (1), p. 40-47. TARGET MARKET RESEARCH: In researching the target market of Blossom Beauty products, I designed two surveys, one for 10-16 year old young women and one for parents, and mothers in particular. The results of each survey indicated that all participants in the 10-16 year old group had been using cosmetic and skincare products since the ages of 10-14.In contrast to this are the survey results from the group of mothers, which indicated that participants had started using cosmetic and skincare products from the ages of 13-20. This demonstrates that a shift in the social acceptance of youth cosmetic use has created a potential gap in the market for such a product. On asking the 10-16 year old participants how they learnt to apply makeup, the majority revealed that it was their mother/family members that had taught them, with friends and personal experimentation following closely behind.This shows that family members, in particular mothers, are most influential in cosmetic-related decisions for this age group. 10-16 year old participants chose Clinique, Maybelline, MAC, Chi Chi, Bloom and Natio as their favourite beauty brands, while parent participants chose Ponds, Australis, Bonne Bell, Clinique and Bobby Brown as their favourite beauty brands during ages 13-20. When asked what kinds of cosmetic and skincare products they used when they were younger, the majority of these participants chose eyeliner, eye shadow, lipstick, mascara and powder, and few skin-related products, mostly from skincare brand Nivea.This contrasts with the majority of 10-16 year old participants who chose mascara, lip gloss/balm and light foundation as their preferred products. These makeup products are much l ighter than those used by their mothers when they were teens, revealing a change in product use and commonly used brands. In terms of skincare, 60% of the 10-16 year old participants carry out a daily skincare routine, that involves a cleansing or exfoliating face wash, toner and moisturiser, with most favoured brand, Clearasil. Whilst the above graph shows that 66. 7% of the 10-16 year old participants use makeup products everyday, 86. % admitted to not owning any natural cosmetic or skincare products. This reveals that there is a gap in the market for natural beauty products that are designed for everyday use. When asked which celebrities they considered most physically attractive, participants chose teen TV stars like Mischa Barton, Leighton Meester, Blake Lively and Selena Gomez, fashion icons like Lily Allen, Alexa Chung and Kate Bosworth and ‘teen heartthrobs’ including Justin Bieber and Zac Efron. These celebrities are portrayed as stereotypically ‘prettyâ €™ and desirable, reflecting the sheer influence the media has on teen perceptions of beauty.The above graph shows that 64. 7% of parent participants would expect to pay between $10 and $20 for their daughters’ beauty products. 52. 9% of participants would purchase their daughters beauty products from department stores, followed by 41. 2% who would purchase them from beauty-specific stores like Priceline, as shown in the above graph. When shopping in the beauty/hygiene aisle of the supermarket, 88. 2% of parent participants and only 40% of 10-16 year old participants indicated that they would be more attracted to light, clean coloured packaging in white or silver. In contrast, the results showed that only 11. % of the parent participants compared to 60% of 10-16 year old participants would be attracted to bright, loud coloured packaging in red or pink. 76. 5% of parent participants would allow their daughter to wear makeup every day, and 58. 8% believe it is appropriate f or young women between the ages of 10 and 16 to wear makeup, however, a strong 41. 2% believe it isn’t. Through analysis of these survey results, primary and secondary target market characteristics have been identified. Blossom’s primary target market of teens and tweens between the ages of 10 and 16 are inexperienced with cosmetic products compared to their mothers as teens.They are interested in using makeup, and require skincare products, but their mothers and family remain highly influential in their beauty-related decisions. The media, however, is also extremely influential in the decisions of this age group and a certain perception of beauty and what is considered attractive is based around current celebrities. The mothers of 10-16 year olds who make up Blossom’s secondary target market are key consumers as they are the ones who purchase their daughter’s cosmetic and skincare products.These mothers want natural products for their daughters, but at a n affordable price. This target market won’t pay more than $20 and expect to find these beauty products where they might buy their own. PART II: MARKETING INTRODUCTION: MACRO & MICRO ENVIRONMENTAL ANALYSIS POLITICAL: The Advanced Association of Beauty Therapists (AABTH) have reported that as consumers are becoming increasingly wary of potential toxicity in cosmetics and toiletries, market segments offering fragrance-free products made using natural ingredients and essential oils are likely to record strong growth.While natural beauty products are in demand, there are strict guidelines based on the labelling of these products. The Australian Competition and Consumer Commission enforce the labelling of cosmetic products under the Competition and Consumer Act 2010. There are mandatory labelling requirements for the labelling of cosmetic products manufactured in, or imported into, Australia. Ingredients, including colour additives, fragrances and perfumes must be listed on the co ntainer or the product itself. ECONOMIC:Blossom is primarily targeted towards young women between the ages of 10 and 16. However, as this market is often still financially dependent on their parents, we must take the pricing of our products into careful consideration. Many believe that the cosmetics industry is a recession proof market because history has shown that women continue to spend on items that have the ‘feel good’ factor and represent ‘value for money’, but in the case of spending money on children, we must consider how the recession has affected parents. REFERENCE) SOCIAL: The AABTH have also reported that there has been continued growth in the youth segment (the teen and tween boom), which is thought to account for roughly 20 per cent of the overall cosmetics and toiletries market. It is believed that manufacturers and marketers may develop an increasing array of youth products that mimic their adult counterparts. Whilst the market for youth-foc used cosmetics is booming, there is a great deal of controversy surrounding the selling of make-up to young women in particular.Young girls are constantly influenced by a dominant message about physical appearance equating with worth and it has been shown that an over-emphasis on looks and attractiveness leads to negative body image, disordered eating, depression, anxiety and low self-esteem. While some cosmetic companies are setting unrealistic standards of beauty for their customers, Blossom is based on the idea of natural beauty and the empowerment of young women. The Blossom Mentor Program for young women without role models is evidence of our efforts in fighting for a better result.TECHNOLOGICAL: Recent studies have shown that 93% of teenagers 12-17 are online—the largest percentage of any age group, 73% of teens are on social networking sites and 75% of them own a mobile phone. The constant growth and popularity of technologies like the internet and mobile phones, combi ned with the immense influence the media has on young people is staggering. With such an online presence and a truly transient nature, it’s crucial for Blossom to tap into this younger generation of technology-savvy teens to remain current. COMPETITOR ANALYSIS:COMPETITOR 1: Bloom Cosmetics Bloom is an Australian beauty brand, based on Melbourne that was founded in 1993 by Natalie Bloom. According to the brand’s website, Bloom was born from Natalie’s packaging design hobby, which turned into a business and eventually a brand. The Bloom product range originally included Essential Oil Blends, Massage Oils and Aromatherapy Lip Balms and now features over 350 products including colour cosmetics, an 80-shade nail polish range, the Australian-manufactured Bloom Organics range and a diffusion range ‘b collection by Bloom’.Bloom is now an internationally recognised beauty brand and stocked across the globe (Bloom Cosmetics, 2011). Product| EYES * Shadows * L iners * Mascara * Brow liners/gelsLIPS * Lipstick * Stains/tints * Gloss * Lip liners * BalmsFACE * Foundation * Tint * Concealers/highlighters * Primer * Bronzing * BlushTANNING/BRONZING GELS/CREAMSNAILS * Polish * Accessories e. g. files, removerSKIN * Organic body care & skincare * Organic accessories e. g. owels/bagsACCESSORIES * Wipes, sharpener, bags & brushesSince 2000, each Bloom product has featured the playful yet sophisticated ‘Miss Bloom’ illustration, contributing to the youthful sensibility of the brand. | Price| The price point of Bloom cosmetics ranges from $10 for accessories, $20-$30 for lip, eye and nail products, and up to $40-$50 for body care, skin care and face products. This is a higher price point in comparison with competing brands. | Place| Bloom products are available from the Melbourne flagship store, Myer, David Jones and Target department stores as well as online. Promotion| * Bloom blog * Facebook * Twitter * Youtube * Email subscription * Competitions * Collaborations * Children’s Hospital Foundation | People| * Specific selection of trained staff knowledgeable in beauty products in department & flagship stores. | STRENGTHS| * Huge product range * Multiple collaborations * Series of awards won * Internationally recognised/stocked * Organics & diffusion ranges * Charity support – corporate citizenship| WEAKNESSES| * As a ‘youthful’ beauty brand, selling tanners & heavy makeup doesn’t set healthy example for young people. Quite expensive for young people & parents in comparison with competitors e. g. Kit, Maybelline, GeoGIRL * Lack of information online| OPPORTUNITIES| * A ‘youth focused’/cheaper diffusion line or collaboration * Expansion and growth of international presence| THREATS| * Negativity from parents * Competition from competing international cosmetic and skincare brands. | COMPETITOR 2: GeoGIRL CosmeticsGeoGIRL is an American beauty brand; selling ‘natu ral’ cosmetic and skin care products in recyclable packaging for 8-12 year old girls. The GeoGIRL website explains that the brand was launched in 2011 by US department store Walmart. GeoGIRL products are ‘natural’, affordable and ideal for young, sensitive skin. The 69-piece GeoGIRL line features blush, mascara, face shimmer and lipstick. Each GeoGIRL product comes with directions (GeoGIRL, 2012).Product| EYES * Shadows * Pencil * Mascara * Brow gelLIPS * Gloss * Balm * Shine * TreatmentsFACE * Concealer * Tint * Powder * Blush/shimmerSKIN * Cleanser * Toner * Moisturiser/refresher * Remover * Body mist| Price| The price point of GeoGIRL cosmetics ranges from USD$4 to USD$6, relatively low in comparison with competing brands. | Place| GeoGIRL cosmetics are available online at www. drugstore. com. | Promotion| * Facebook * Youtube * ‘Green tips’ – association with environmental consciousness * Charity link – animal shelters & endangered wildlife * Media e. . US magazines – Seventeen, Marie Claire & Teen Vogue * Music video * Membership & competitions| People| * GeoGIRL has a FAQ page dedicated to concerned parents, which explains the monitoring of personal information & accounts by trained staff members. | STRENGTHS| * Wide range of media coverage * A percentage of profits go to voted charities * How-to and music videos * ‘Parents’ section of the website that addresses any concerns about the GeoGIRL products. * Customers can also sign-up to become a GeoGIRL to share their ideas online. WEAKNESSES| * Only available online from a participating website called ‘drugstore. com’ * Pricing for the products doesn’t exceed $6 US dollars, portraying a cheap or low-quality brand image * The brand is only available to an American market * Website is inconsistent and some parts are missing| OPPORTUNITIES| * Expansion to an international market * Distribution into bricks and mortar stores * Further brand extensions or collaborations| THREATS| * Competing global brands * Negativity from parents & industry |While Blossom Beauty will offer a smaller product range in comparison to Bloom and GeoGIRL, the price point will be higher than that of GeoGIRL to portray an image of quality and to cover costs, but lower than Bloom to remain affordable. Blossom will only be available to an Australian market to begin with, but may expand globally to compete with brands like Bloom. Blossom will focus on youth-appropriate products and promotion like GeoGIRL but will maintain a sophisticated appearance and reputation like Bloom. Bloom Cosmetics (2011)  Our Story. [online] Available at: http://www. bloomcosmetics. om/cms-home/bloom-story. phps. GeoGIRL (2012)  About GeoGIRL. [online] Available at: http://geogirl. com/about. SITUATIONAL ANALYSIS: STRENGTHS: * Blossom Beauty produces 100% natural skin care and cosmetic products for everyday use * Each product comes with a set of direc tions * Blossom has recruited a famous female celebrity ambassador to represent the brand * We support young women without role models with our Blossom Mentor Program * Blossom aims to collaborate with a major teen fashion brand * Our product is available online, in department and beauty-specific stores WEAKNESSES: Blossom will only be available to the Australian market to begin with * We may have to produce offshore to remain competitive and cover costs * We are yet to achieve any media coverage OPPORTUNITIES: * A focus on planet-friendly, cost-efficient packaging * Growth of customer base, with sustained loyalty past teen/tween years * Brand extensions into fragrance, body and hair care THREATS: * Lack of control if manufacturing offshore * Risk of over-pricing products * Competing brands with established reputation and brand extensions * Negativity from parentsMARKET OVERVIEW: OBJECTIVES & STRATEGIES: Objectives| Strategies| * Position Blossom as a leading skincare and cosmetics brand, dedicated to the welfare of young women * Push the visibility of Blossom in the market through strategic promotional efforts| Work with PR team to form a strong concept and consistent brand message communicated through campaign shoot to be featured in Dolly/Girlfriend magazines, buses, billboards and online 2-3 months before line is released. * | Develop relationships with department stores e. g. MYER and David Jones, as well as beauty-specific store e. g. Priceline for distribution by June/July. | * | Launch line through event, coinciding with International Women’s Day in June/July – focus on mother-daughter relationship. | * | With the assistance of web expertise, develop e-commerce website by June and maintain consistent brand message in social networking via Facebook, Twitter, Instagram, Tumblr and Pinterest. * Diversify Blossom from competitors * Achieve a positive reputation through association|   Identify key Australian female celebrities who are viewed as positive role models and represent the values of Blossom and reach out to them to secure a brand ambassador by early 2013. | * | Kick start Blossom Mentor Program and design school workshops by August. Connect with The Butterfly Foundation charity, work with PR team to publicise the program e. g. magazines, internet and POS promotion and get brand ambassador involved. * Build a loyal customer base that transcends teen years| Align Blossom with youth-focused fashion destinations, online or in-store e. g. Factorie/ASOS etc and collaborate on a line as a goal towards the end of the year. | * | Research growing market and move into brand extensions by the beginning of 2014, branching out into fragrances, bath & body or haircare. | TACTICAL MARKETING PROGRAMS: PRODUCT: The Blossom Beauty range will consist of one cosmetic line and one skin care line.The all-natural cosmetic line will focus on the ‘basics of natural beauty’ and will be made up of lip glosses, balms and ti nts, mix and match eye shadows, mascara, easy-to-use eye liner and eye crayons, mineral blush and cheek tint, mineral powder and tinted moisturiser, as well as a variety of makeup related tools including brushes, a case, mirror, sharpener and eyelash curler. The 100% natural skin care range will also be focused on the essentials, with a cream cleanser, exfoliating facial scrub, nourishing moisturiser, toner and acne serum.Cosmetic and skin care products will look and smell delicious in feminine coloured packaging and each will come with a brief set of instructions on how to achieve the desired result. PRICE: Blossom beauty products will be priced anywhere between $15 and $30. This price point is slightly lower than competing brands to keep it accessible for teens and affordable for their parents as a secondary target market. The price may seem higher than other teen-friendly beauty products but only to cover the costs of natural ingredients and product tie-ins. PLACE:Blossom product s may have to be manufactured offshore in order for the brand to remain competitive. The products will be packaged in Australia and distributed to major department stores like Myer/David Jones, in beauty-specific stores including Priceline and online from our e-commerce website. PROMOTION: Much like other well-known cosmetic brands, Blossom will have a strong commercial presence. Blossom advertisements will be featured in print media (e. g. Dolly and Girlfriend magazine) and outdoors, on billboards and on buses. Each advertisement will feature bright natural colours, youthful imagery and our brand ambassador.Blossom has chosen these promotional tools in order to connect directly with teens, tweens and their parents. That is why the brand will also maintain a strong online identity through social networking sites like Facebook and Twitter and the Blossom website that will include how-to videos, interactive quizzes and games, competitions and brand information. Blossom will also be pr omoted through collaborations with online and bricks and mortar shopping destinations and its Mentor Program for young girls. Each promotional method reinforces the brands message of the positivity of natural beauty and the empowerment of young women.PERFORMANCE ANALYSIS: FINANCIAL: Month| Objective| Budget| Jan-Feb 2013| Brand ambassador chosen|   | | Market research conducted| $6000 for focus groups$300 per personal interviews – 6 interviews to represent different ages within target market – $1800| | Workshops designed|   | March-May|   Campaign shoot| $20,000| |   Promotional activity| Outdoor – Bus/Billboard: $20,000Magazine: $25,000| | Website design| $10,000-$20,000 to build website10% of cost to build website per month for website maintenance| | Cosmetic and skin care line manufactured| $20,000| June-July| Launch event| $20,000|

Come on work

Literary Analysis and Composition Semester finals Agenda Complete part 1 of the finals in the quiz manager. Review answers for part 1 as a means to review for part 2. Review best practices for answering the part 2. Surprise Semester final, Part 1 There are 15 questions on this part of the test. I will give you 22 minutes to complete the test. Do your best but don't linger on a question long. If you don't know the answer take a guess and move on. Part 2 Question 1: Consider the events of Shakespearean Macbeth and the attest of the title character and his wife.Which character?Macbeth or Lady Macbeth?deserves more blame for their fall? Which character is more influenced by the other? Which character suffers more? Justify your responses with examples from the text. Write at lease five sentences. Step 1: Pick a character, Macbeth or Lady Macbeth. Step 2: Describe why the character you chose deserves more blame for their fall. Step 3: Describe how your character is more influenced by the o ther character. 2 Step 4: Describe why your character suffers more. Make sure to use examples for all of these.Question 2: Consider the conflict faced by the protagonist in one of the novels that you read this semester. In a response of no less than three paragraphs, explain this conflict, its development, and how the protagonist deals with it, as well as how the conflict is ultimately resolved. Include examples from least five sentences. Step 1: Pick a character from the novel you read. The text in your response where appropriate. Write at Step 2: Identify and explain your character's conflict and how that conflict develops.Step 3: Explain how your character deals with that conflict and how it is resolved in the end. Make sure to use examples. Surprise!! If you have a 90% or higher in the course you are exempt from the part 2 (if you are watching this recording you must take the part 1). If you have a 75 – 89% in the course you may choose one of the two part 2 questions and answer only that question. Next Week All finals are due by Thursday, May 22nd at midnight. No C but Ms. Bianca and I will hold one 2 hour tutor stay.

Stratification of Education Essay Example | Topics and Well Written Essays - 500 words

Stratification of Education - Essay Example According to Pierre Bourdieu, low income families lack enough to offer for their sons and daughters to use as other learners from affluent families. The best they can do is to offer good counsel and encouragement regarding the issue of education and lack of finances. The children might not get sufficient education because of lack of adequate resources or send them to higher institutions of learning like universities as would richer families. He also argues that lower middle class does emphasize on the values of education given the school does offer them a chance to achieve all they want through mixing of values from cultural prestige and social classes. An elimination process does occur in the time spent in school for getting of education. Chances of entering higher institutions of learning do vary depending on social classes. The son of a company manager has an 8 time likelihood of getting to university, as that of an agricultural worker, and forty times as that of a factory worker and twice as that son or child of an employee in a very low salaried grade of a staff. A family does transit either directly or indirectly to the children of that family. This means that children from low income families have a lesser likelihood of acquiring education because of the income disparity in the society. Middle class children get exhortation and encouragement from their families regarding school work but get an ethos of moving on and being ambitious in the society. Individuals without education that is sufficient become burdens to the society because financially they feel impacted. They will always want to live on others and spend what they have not worked for. The society feels a pinch because of such individuals given they play a negative role in building the society. In most cases, they strain the meager resources and finances that those who attended school have. This makes them be parasites, not only to

Royal Opera House, Muscat sultant of Oman Essay

Royal Opera House, Muscat sultant of Oman - Essay Example Another factor that makes experiences unique is its variability. Two music concerts with similar genres might produce different experiences as the artists are different. Therefore, it can be said that experience marketing needs different techniques and strategies for customer satisfaction and building customer loyalty. ROHM or The Royal Opera House Muscat is one of the premier venues for culture and arts, based in Muscat, Oman. This opera house has been built by the king displaying contemporary architecture of Oman. The Opera House can accommodate up to 1,100 people. Equipped with latest technologies such as Mode23, the opera house was officially launched in the year 2011 (Royal Opera House Muscat, 2014). The Royal Opera House is a comparatively new theme in the Gulf Region. As a result, it is important to prepare and effective and long-reaching marketing plan that will help in generating required awareness and response for the opera house and garner local and foreign visitors. The purpose of the current project is to create a marketing plan looking into the external environmental factors and international strengths and weaknesses and of the opera house and subsequently create meaningful and feasible marketing mix strategies. The project will also throw light on the marketing and promotional strategies that are presently followed by the opera house. In order to ensure a successful marketing plan, it is important that the objectives and action plans are measurable, attainable and feasible. The objectives based on which marketing strategies will be based are as follows; Vision: The vision of the Royal Opera House Muscat is very inspiring and as a result the architectural foundation of the opera house is unique and undisputed. It is built is a region which does not boast any established opera culture or even classical or western music culture. The Gulf Region is majorly known for its

Effects of French Revolution WWI and WWII to the Social Fabric Essay

Effects of French Revolution WWI and WWII to the Social Fabric - Essay Example Germany was fined a carousal amount of money which forced it to borrow from USA. It also led to increased hostilities between the nations and races. Moreover, the war was a huge economic burden to the nations involved and the world in general. Failure of the world nations to learn from the WWI lead to the emergency of the WWII in 1945. The WWII was later followed by the Cold War that led to collapse of Soviet Union and USA emerging as the sole super power. (Mugambi, 2005, p15) Effects to the social fabric of the Western community. The French revolution led to the transfer of power from tyrannical monarchs to republicanism and democracies of the 21st centuries. The uprising characterized by modern society against any oppressive government is much as a result of French Revolution political ideological influence. Secondly, separation of church and state as two entities and subsequent emergency of secular states in western societies is traced back to French revolution. Thirdly, French revolution is the genesis of popularization of Civil Rights, equality, toleration, individual liberty and freedom which later had liberal influence in USA and Britain. French revolution is more or less linked with the origins of political factions for instance left wing, centre and right wing and conservatives versus liberal/ democrats the political characteristic of the western societies. Moreover, French revolution and culmination of events that followed will always be remembered as the origin of the monumental French constitution that define human rights that stand to be the point of reference in almost every country bill of rights as defined by United Nation (UN) and separation of powers that is still being the essence of western societies political arrangement. Above... The French revolution led to the transfer of power from tyrannical monarchs to republicanism and democracies of the 21st centuries. The uprising characterized by modern society against any oppressive government is much as a result of French Revolution political ideological influence. Secondly, separation of church and state as two entities and subsequent the emergency of secular states in western societies is traced back to the French revolution. Thirdly, French revolution is the genesis of popularization of Civil Rights, equality, toleration, individual liberty and freedom which later had liberal influence in USA and Britain. The French revolution is more or less linked with the origins of political factions for instance left wing, center and right wing and conservatives versus liberal/ democrats the political characteristic of the western societies. Moreover, French revolution and culmination of events that followed will always be remembered as the origin of the monumental French constitution that define human rights that stand to be the point of reference in almost every country bill of rights as defined by United Nation (UN) and separation of powers that is still being the essence of western societies political arrangement. Above all, French revolution promoted the idea of change and progress as good things. This has become a very distinctive mark of the modern western world.

Personal statement Essay Example | Topics and Well Written Essays - 250 words - 11

Personal statement - Essay Example After completing my Law degree, I was able to work with several voluntary organisations that helped me discover my passion in helping others. Presently, I work for a voluntary organisation, Cocoa African Community Connection, which is located in Birmingham. My duties as a language interpreter and helping the refugees and victims of torture with immigration, housing, social and family issues has been an eye opener into the kind of activities that I would like to engage in the future. I have realised that I could make a significant impact in the lives of the refugees’ children by teaching French in the local Primary school. I am fluent in French, as it is my first language, therefore, ensuring that these kids have acquired the knowledge that will help them become self-sustaining. I have realised teaching French in the primary school will help many children into understanding other cultures and enable them communicate with others effectively. This will help them obtain better lives, thus contributing to a better world. I am able to work in teams, possess excellent planning and organising skills, and I can work under intense pressure. This means that the children will be in capable hands, as I will work effectively to ensure that they obtain quality

Biology Essay Example | Topics and Well Written Essays - 250 words - 11

Biology - Essay Example Hence, it is paramount to protect the biodiversity in order to avoid adverse effects on the environment. Biodiversity is an issue of immense concern to me because I love my city and natural environment, and I need to conserve the ecosystems. Kuwait has been experiencing challenges in the ecosystem. Notably, desertification has affected the ability of Kuwait to support and maintain the native fauna and flora. The plant cover has reduced drastically, and accelerated soil erosion is a reality. I believe that the human interference with nature has contributed to desertification and the threat of wildlife extinction in Kuwait. Such undesired effects have disrupted the natural dynamics of the ecosystems. I support any effort that seeks to protect diversity in Kuwait in order to restore the natural environment. In my opinion, it is important for Kuwait to develop and promote sound environmentally friendly strategies to identify the endangered plant and animal species and conserve them. The collection of the plant seeds is an important exercise that can assist in preserving the natural plants and restoring the natural heritage of Kuwait’s

Philosophy of education Essay Example | Topics and Well Written Essays - 1750 words

Philosophy of education - Essay Example Though there is only a scrappy access to his work On Education, still it is possible to construct a working knowledge of Aristotle’s ideas on education by correlating it to his other existent works. Aristotle considered education to be a Central aspect of human life (Dovre 2007). Aristotle placed education and human fulfillment side by side and believed that an educated person happened to be a fulfilled person (Palmer 2007). In that context, I do believe that the purpose of education is to bring about a measure of stability and poise into the human life, thereby allowing the young minds to be able to deal with the challenges and resentments brought about by the current socio-economic environment in a balanced and restrained manner. Aristotle put forth the argument that the thought and philosophy of educators need to be marked by a clear philosophy of life (Bergman 2007). In that context, it needs to be mentioned that Aristotle never considered a viewpoint to be monolithic and believed that a philosophy of life essentially happened to be an approach towards life which happened to be able to pursue an ever-evolving course in tandem with the actual life that happened to be fluid and ever-changing. I thoroughly agree with this premise in the sense that it is my firm belief that in today’s globalized world when the emerging technologies are leading to a scattering of the local employment opportunities around the world, the students of today are more than ever required to grapple with change.

Potential essay question Example | Topics and Well Written Essays - 250 words

Potential question - Essay Example Franklin Mall conducted a study which showed that race is a creation of the human psyche; it is not inherent in us. Stephen Gould stated that we should view race as just part of our outward appearance because it defines very little aspects of our lives (Jurmain and Kilgore 23). The relationship between anthropology and colonialism is uneasy because anthropology disagrees with the colonialist perspective that some races are inferior to others (Jurmain and Kilgore 24). In British and French colonies, anthropologists were used to spread the message that the colonialists were superior to the â€Å"natives.† Evans-Pritchard felt that anthropologists should be actively involved in policymaking, but Malinowski was of the opinion that involvement in policymaking dilutes the impacts of anthropology (Jurmain and Kilgore 26). Development is anthropology’s evil twin because it uses fallacious claims to advance the interests and influence of some races over others. Development is a mirage created by racial supremacists. Applied anthropology is incredibly wide and therefore requires intensive research in order to understand its application. In addition, applied anthropology requires a lot of time to master because it comprises several sub-disciplines that can create confusion (Jurmain and Kilgore 13). Finally, most people have a problem differentiating applied and theoretical anthropology because they overlap in so many ways (Jurmain and Kilgore 13). The debate about anthropology and the four-fields of anthropology centers on the application of anthropological principles in an ethical and holistic manner. Anthropology has worked in medicine, genetics, engineering and philosophy. New areas include biological and quantitative research. The spring lancet is an example of a product created by anthropologists. It was designed in the 18th and 19th centuries to help in the drawing of blood and fluid samples for analysis (Jurmain and

Shezan International Limited Essay Example for Free

Shezan International Limited Essay In 90s or earlier people hadn’t liked such drinks e.g. cold drinks, juices made by companies, at that time people had preferred fresh juice,sattu,sardai, jam-e-shireen etc in summer. But later there is new trend comes in exist that is coke and Pepsi become more prominent in market or among the people. To compete this market indirectly, different companies made focus on manufacturing juice like shezan, country, nestle etc. Although juice line of shezan is going well, it has enough market share but in last 5 years shezan introduce its two products Quench in competition of tang and shezan syrups in competition to qarshi syrups. Strategy in Action Organizational Culture Shezan International has excellent organizational culture. The culture is very professional but yet very enjoyable, the environment is very easy and casual. Shezan international gives lot of importance to its junior employees and seniors are always ready to listen to their juniors and are also willing to act upon their advices and suggestions if considered feasible. Employees are free to pursue and select their goals and objectives and HR department is always there for employees to provide them with the best guidance.The priority is always given to the job by the staff. The employee working there declares Shezan international a best place to work in and to make a reputable name in the corporate market, with a very open career ahead Organizational Structure of Shezan Human resources management: Human resource management involves the training and development of workers and employees in order to increase their productivity and efficiency.For this purpose company make their employees to work with the seniorworker to get the experience, apart from this on-the job training, they haveseparate training program for new employees. The company has goodplanning, quality control systems and future orientation, which althoughdoes contribute directly in value addition and increase the effectiveness of whole process. Long-term goals and Objectives As our company produces variety of juices with competitive market prices to make market stable for long period of time and company has expanded its production capacity and exports. For long term objective company set units in different cities for the comprehensive range of production in the fruit processing field in Pakistan Top Level Strategy Shezan uses related diversification strategy to grow its business. Shezan is owned by Shahnawaz group of industries. Shezan buys sugar from the shahtaj sugar mill,owned by Shahnawaz group. Shezan have its own fruit farms to fulfill its needs.Shezan also have its own cod storage to store the raw materials. These all related diversifications provide Shezan an edge over its competitors. Shezan creates value for its customers by providing quality and rich in taste products.

The character of Macbeth throughout the play Essay Example for Free

The character of Macbeth throughout the play Essay Macbeth is one of Shakespeares four great tragedies, which contain witchcraft, treason, and bloody murder. In the following essay, I will be writing about the way I feel towards the character of Macbeth throughout the play and the way in which he changes. Does Shakespeare present him in such a way that we can to some extent understand, even feel for this disloyal, self seeking murderer or can we relate to Malcolms description of him as the dead butcher? Our views on Macbeth change throughout the play because Shakespeare portrays him in many different ways. At the beginning of the play he is seen as a brave soldier, at the top of his profession and rewarded by King Duncan of Scotland. He is spoken about as Brave Macbeth and Worthy gentlemen after his heroism in battle, only to later become cruel and unjust. He had defeated the Norwegians and on his way home meets three witches. The audience in Shakespeares time believed in witches and their sinister side, leaving the audience sceptical when Macbeth communicates with them, leading us to believe he is connected with evil. The witches then give Macbeth three predictions: All hail Macbeth! Hail to the thane of Glamis! All hail Macbeth! Hail to thee thane of Cawdor! All hail Macbeth! That shalt be king hereafter. Macbeth is already thane of Glamis but chooses not to believe the witches because he feels that the Thane of Cawdor is alive. Soon after some messengers come and deliver, the news to Macbeth that he has been granted the thaneship of due to a treasonous crime committed on the Thane of Cawdors behalf. Macbeth starts to believe that a third prediction is likely to occur, given that the first two appear to have. Two truths are told, as the happy prologues to the swelling act of the imperial theme. Macbeths fatal flaw of ambition then overcomes him and he begins to contemplate regicide which, he feels is the only way of becoming King, My thought, whose murder is yet but fantastical. The attitude of the audience changes completely, however, the next time Macbeth meets up with the witches. Sympathy cannot be felt for Macbeth, as it is he who goes to the witches, not the contrary. At this stage, we cannot help but speculate concerning Macbeths apparent involvement with the evil forces, suggesting that he may have some evil present in him. One of the witches confirms this when admitting, Something wicked this way comes. Macbeth turns to the witches because of his insecurity. He is the subject of growing suspicion among many people, despite obtaining his ambition of kingship. On the contrary, he was enlightened when first meeting the witches that Banquos sons would be kings. This implies that children will be unable to follow Macbeth in the line of royalty and intrinsically apprehends Macbeth. In an attempt to find out how to keep his throne, Macbeth confronts the witches about his future. He is consequently granted three apparitions: Beware Macduff, None of woman born shall harm Macbeth. Moreover, Macbeth shall never vanquished be until Great Birnam wood to high Dunsinane hill shall come against him. These apparitions are all ambiguous, deliberately intended to mystify Macbeth and the audience. Why does Macbeth have to be cautious of Macduff? If no born son of a woman can harm Macbeth then who can? It is possible for a wood to move of its own accord so did Macbeth have nothing to fear? The ambiguousness of these apparitions and the manner in which Macbeth interprets them makes Macbeth over confident with regards to his safety because we later learn in the play that Macduff was not born of woman but of caesarean. We also learn that Macduff and Malcolms army cut down Birnam Wood and uses it as camouflage to get closer to Macbeths fortress without him seeing them. With the information they feed him with, the witches offer a hand of encouragement for Macbeths decisions (e.g. he kills Banquo because the witches say that Banquos sons will be kings) but are never responsible for what Macbeth does. They simply put ideas into his head, acting as a catalyst for his actions. The main influence on Macbeth, however, is his wife, Lady Macbeth, portrayed as a manipulative and domineering power. When Lady Macbeth hears about the predictions of the witches she immediately ponders murdering king Duncan. She realises, however, that although Macbeth is very ambitious, Thou art not without ambition, he is too compassionate to carry out the murder, I fear thy nature, is too full o th milk of human kindness. Lady Macbeth therefor formulates a plan. Lady Macbeth honours and loves her husband very much. She also conscious of her husbands reluctance to be thought of as a coward and when refusing to go ahead with murdering the king We will proceed no further in this business, uses the weakness to insult his manliness Was the hope drunk Wherein you dressed yourself? She therefor manipulates him into agreeing to commit the regicide. At this point in the play, we feel some compassion towards Macbeth, as he is weak in resisting his wifes ever growing influence. We become wary of the responsibility Lady Macbeth has on her husbands change of heart. Interesting to note, also, that at Shakespears time the husband would have been the dominant partner, and therefor the audience would have been cynical towards Lady Macbeth for her scheming ways and rare ability of being authoritative over her husband. In the scene just before Macbeth goes to kill Duncan he initially decides himself in his soliloquy to murder Duncan, despite the profound reasons not to. Macbeth appreciates Duncans fine qualities- his humility and his integrity in carrying out to perfection the tasks of kingship and knows that to destroy such virtue would be a crime against heaven. This leaves the audience divided in their opinions concerning Lady Macbeths influence on the plot. At this stage, I remain indefinite as to whether Macbeth really is the ruthless party in the murder or whether his wifes influence is the decisive passage. Lady Macbeths moral conscience is not as evident as her husbands. She is now the stronger of the two, and Macbeth cannot stand up to her accusations that he is a coward, lacking in manliness, and a traitor to his word. He yields to her, and in order to prove himself a man in his eyes submits to a womans guidance. Despite this, the couple has an affectionate relationship My dearest Love. Eventually the only loyalty that Lady Macbeth and have is their loyalty for each other. Disloyalty is shown when Macbeth murders the king just to make sure he keeps the throne. Unreasonable ambition takes over, with the consequence of loosing the things that were once important to the both of them. Lady Macbeth not only influences Macbeth on the murder of King Duncan but Macbeth also advances in killing his dearest friend Banquo and the wife and children of Macduff. When hearing of these unruly murders and realising that her husband is behind them she is driven insane by the sheer grotesqueness of them, The thane of Fire had a wife; where is she now? before her eventual act of suicide. Although not greatly evident King Duncan himself is a significant influence on Macbeth. Duncan is a very bad judge of character. He trusted the Thane of Cawdor He was a gentleman on whom I built absolute trust. However, The Thane of Cawdor turned out to be a traitorous villain. Duncan then gives Macbeth the thaneship of Cawdor. This is Dramatic irony as he is giving Macbeth the title of a traitor. This is also the wrong step because it raises Macbeth above all the other lords. Duncan praises Macbeth for his bravery at war, consequently making the other lords envious of Macbeth, and raising Macbeths ego. These three influences, the witches, Lady Macbeth and Duncan contribute significantly to Macbeths change in character throughout the play. The story unfolds as follows: The first time we hear about Macbeth is when the witches mention his name. This would make the audience feel uneasy and they would wonder why Macbeth is associated with evil. Their minds are then put at rest when the captain refers to him as Brave Macbeth. Macbeth is portrayed as a hero. He defeats the Norwegians and is rewarded with the thaneship of Cawdor so the audience admires him. They think that he is a loyal and worthy subject to the king. Then the witches meet with Macbeth; the audience would begin to have doubts about his loyalty when he starts contemplating about murdering the king. Macbeth then admits If chance will have me king, why, chance may crown me, without my stir. This emphasises that he is still unsure about having to murder King Duncan and at this point feels that if the witches have predicted it then fate will make him king without him having to do anything. King Duncan then names his son Malcolm as heir with Macbeth realising that he cannot become king unless he does something about it, That is a step On which I must fall down, or else oer-leap. Macbeth thinks a great deal about murdering the king and reasons for it and in his soliloquies the audience would see his thoughts and begin to feel sorry for him because his ambition is so strong that it is having a psychological effect on him. Nevertheless, in the end, despite the many doubts ultimately decides himself to kill Duncan. The audience can no longer feel sympathy for his actions because the decision to kill the king is his own; they would feel horror and dissatisfaction because of what he has done. During the time that Shakespeare was alive and Macbeth was first shown on stage people thought that regicide was a horrific crime and he who commits it, was eternally damned to hell. After Macbeth kills Duncan, he meets with Lady Macbeth. This scene (act 2 scene 2) is the plays most tense and dramatic. At the beginning, we see Lady Macbeth by herself in an agitated state. Every small noise unsettles her Hark! When Macbeth intrudes the pace changes, with the distinct exchange of questions and answers between them. This emphasises their state of nerves. We get an insight into Lady Macbeths character and the part she has played in the murder and also a little hint of weakness on her behalf when discovering that she went to kill Duncan but couldnt because he reminded her of her father, Had he not resembled My father as he slept, I had donet. We hear how Macbeths preoccupation with not being able to pronounce amen after hearing the prayer demonstrates his state of mind his guilt and his awareness that he has sold out to evil and the powers of darkness. Because Macbeth is so tense he forgets to leave the daggers at the murder scene and when Lady Macbeth tells him to take them back he says, I am afraid to think what I have done; Look ont again I dare not. Therefore, Lady Macbeth takes them back. When she goes to return the daggers Macbeth has a short soliloquy. This gives us an insight into his state of mind. He is full of guilt, will all great Neptunes ocean wash this blood Clean from my hands? This means that he cannot rid of the guilt. As a knocking is heard on the castle gates, Lady Macbeth returns but her husband is already regretting what he has done saying, Wake Duncan with thy knocking! I would thy couldst! Duncans sons Malcolm and Donalbain then flee the country for fear that their turn to be murdered will come so Macbeth becomes king. Despite having this title he is still insecure, with the prediction from the witches of Banquos sons becoming king, Macbeth decides that he has to prevent this fate and therefor hires murderers without Lady Macbeths knowledge to kill Banquo. This shows the audience how their relationship is breaking up. We are shocked at Macbeths decision to kill Banquo because he was Banquos best friend. After Banquo is murdered Macbeth hallucinates, he sees the ghost of Banquo covered in blood sitting in his chair at a banquet. All Macbeths lords are present but they cannot see the ghost, Lady Macbeth tries to relax him when saying, you look on but a stool. She tells him that what he is seeing is merely an illusion like the air drawn dagger which led him to Duncan. This indicates that after the murders Macbeth has a guilty, unquiet mind. He fears every one and in front of all the lords, he proclaims himself unstable. To the audience it appears as if Macbeth is turning insane and they sympathise with him because he has lost every thing dear to him: his best friend, his absolute trust and loyalty to his wife and the security of lots of friends who support him. Because of this insecurity, Macbeth pays the witches a visit with them showing him the three apparitions. With theses apparitions Macbeth is re-assured, his interpretation of them leads him to think that he cannot be harmed Then live, Macduff: what need I fear of thee? Macbeth then finds out that Macduff has fled to England in an attempt to encourage Malcolm to bring an army to fight Macbeth, filling him with anger. This provokes him to get revenge on Macduff: The castles of Macduff I will surprise, Seize upon Fife, give to thedge othsword His wife, his babes, and all unfortunate souls That trace him in his line. This would horrify the audience; the modern day audience would be more horrified at this murder than the 17th century audience who would think that regicide is worse. The modern day audience would feel nothing but contempt for Macbeths act of slaughtering women and children. Macbeths character at this point is completely destroyed; No heroism, loyalty, or any good qualities that he once had are left. No sympathy can now be given from the audiences point of view or any other character in the play. Lady Macbeth commits suicide because of guilty conscience regarding what she has done and what Macbeth has done. Macbeth subsequently hears that Malcolm and Macduff are coming towards him with a great army, He is not too worried because of the witches apparitions and he says I will not be afraid of death and bane Till Birnam forest come to Dunsinane. Macbeth receives the news of his wifes death and through his soliloquy reveals that he cannot grieve for her, due to having his mind in the direction of battle She should have died hereafter. Only at this point does Macbeth realise that he has nothing left and all because of his over ambition. A messenger later comes and announces that Birnam wood is moving. The armies of Malcolm and Macduff have cut down the forest and used it as camouflage. Macbeth begins to lose hope and feels like they have tied him to a stake. In addition, he cannot fly. Nevertheless, he decides that he will fight on Ill fight, till from my bones my flesh be hacked. Macbeth then sets out to fight he kills a man and still holds on to the apparition from the witches that no one born of a woman shall harm him, Swords I smile at, weapons laugh to scorn, Brandished by man thats of a woman born. Macduff confronts Macbeth and Macbeth is not very fearful of him because of the witches apparition. He says to Macduff: With thy keen sword impress as make me bleed: Let fall thy blade on vulnerable crests, I bear a charmed life, which must not yield To one of woman born. Macduff then replies saying that he was not of woman born; he was from his mothers womb Untimely ripped Macbeth now knows that Macduff is going to kill him but he shows a last bit of courage and he fights on. The audience cannot feel admiration for Macbeth because of what he has done only sympathy because he has noting left, and he knows it. Macduff then kills Macbeth and hails Malcolm as King. At the end of the play, we see Macbeth a respected hero turned into a vengeful villain through unreasonable ambition, with the influences of people around him. He commits regicide, murder, and vengeful slaughter. After the murder of Duncan, Macbeth is horrified to think of what he has done. Shakespeare contrasts Macbeth and his wife in their attitudes of the murder. Lady Macbeth is bold and confident, because she does, not understand that the deed is morally wrong: he only concern is to destroy the evidence. Macbeth, on the other hand, awakens to a consciousness of guilt that will remain with him until his death. At times, Shakespeare encourages the audience to feel sympathy and understanding for Macbeth but at times all that the audience can feel for Macbeth is horror, anger, disgust, and contempt, although at the end of the play he shows tremendous character when facing certain death.

Evaluating The Congestive Heart Failure Nursing Plan Nursing Essay

Evaluating The Congestive Heart Failure Nursing Plan Nursing Essay As defined by Phipps (Monahan, F, Sands, J, Neighbours, M, Marek, J.F, 2007) congestive heart failure occurs when, the myocardium of the heart is unable to uphold a sufficient cardiac output to meet the bodys metabolic needs. Heart failure can result from either systolic or diastolic dysfunction (Monahan, F, Sands, J, Neighbours, M, Marek, J.F, 2007). Assessment tools that will be used in the assessment of Mr. Toscana include, head to toe, physical, and systems assessments. A risk assessment will also be done on Mr. Toscana to insure that he is safe in hospital (Berman, A, Kozier, B, Erb, G.L, 2008,). As Mr. Toscana suffers from congestive heart failure a wide range of education and psychosocial support is available to help with his condition (Heart Foundation, 2010). A nursing care plan has been made to show four nursing diagnoses and interventions to reduce the impact of the diagnosis. These nursing diagnosess can be solved through a variety of diagnostic tests to make sure that ev ery possible outcome is looked at (Berman, A, Kozier, B, Erb, G.L, 2008). Mr. Toscana is taking a few medications at the present time to manage his cardiac issues along with other medical conditions he suffers from, these medications are, Lasix, digoxin, aspirin, warfarin and perindopril. (Tiziani, A, 2010), (Better Health Channel, 2010) PATHOPHYSIOLOGY OF CONGESTIVE CARDIAC FAILURE Both systolic and diastolic heart failure are second to myocardial injury. Progression of heart failure is highly dependent on the level of ventricular remodelling, this occurs after myocardial injury (Monahan, F, Sands, J, Neighbours, M, Marek, J.F, 2007). The changes in ventricle shape and dimension will cause a decrease in its effectiveness as a pump. An increase on diastolic pressure possibly will further change the shape of the left ventricle, thus resulting in papillary muscle rearrangement and mitral insufficiency. It is more common for congestive heart failure to begin in the left ventricular systolic dysfunction. Some of the common causes for decreased left ventricular stenosis include that of, CAD, systemic hypertension, and aortic stenosis. CAD by diminishing the oxygen supply to the myofibrils decreases contractility. Hypertension causes the left ventricle to contract more with more force to eject blood into the aorta. (Monaha n, F, Sands, J, Neighbours, M, Marek, J.F, 2007) Over a period of time hypertrophy of the muscle fibres happens and an increase in myocardial oxygen consumption occurs. Aortic stenosis, the left ventricle must increase its pumping force to deliver blood through the tight valve. Heart failure will be the result when the hearts need of oxygen cannot be met and blood remains at the end of systole. (Mccance, K, Huether, S.E, Brashers, V.L, Rote, N.S, 2010,) CLINICAL MANIFESTATIONS OF CONGESTIVE HEART FAILURE As stated in Monahan, F, Sands, J, Neighbours, M, Marek, J.F, 2007, Page 814, the clinical manifestations of heart failure occur secondary to elevated filing pressure and tissue hyperfusion Clinical manifestations of congestive heart failure can be broken down into the systems in which they affect the respiratory, cardiovascular, gastrointestinal systems and show effects in both cerebral and psychosocial. Clinical manifestations in respiratory are, dyspnoea, orthopnea, a persistent cough, crackles in the lungs. The cardiovascular system is affected by, the onset of angina, tachycardia, increase of systolic blood pressure and an increase in systolic blood pressure. Gastrointestinal clinical manifestations include that of, enlargement of the right upper quadrant of the abdomen, nausea and vomiting, pain in the epigastric region, anorexia and bloating. Confusion and restlessness can be seen as manifestations of cerebral, and anxiety is associated with manifestations to psychosocial. Generalised manifestations include oedema; either pitting or peripheral, weight gain and fatigue. (Monahan, F, Sands, J, Neighbours, M, Marek, J.F, 2007), (Mccance, K, Huether, S.E, Brashers, V.L, Rote, N.S, 2010,), (Better Health Channel, 2010) NURSING ASSESSMENT OF MR. TOSCANA For Mr. Toscana a variety of nursing assessments will be done upon admission. As well as the usual monitoring of vital signs, assessments such as, head to toe, physical and systems assessments, need to be completed. A head to toe assessment will be performed to give a detail initial assessment studying the whole body to see if there is any other factors that may cause harm or pain, in a head to toe assessment circulatory problems, pressure areas, existing wounds, can all be seen as well as gaining an in depth assessment of the skin. A physical assessment will be done on Mr. Toscana will also be performed, a physical assessment includes, inspection; which is the visual inspection of a person, palpation; the examination done by touch, auscultation; a form of examination by listening to the sounds made by the body (heart, lung and bowel), percussion; the examination done by tapping, percussion is done to listen for abnormal sounds and detect issue (Berm an, A, Kozier, B, Erb, G.L, 2008,). A systems assessment of Mr. Toscana will be beneficial because, along with the other forms of assessment a systems will be able to give a base mark of where he is, a systems assessment covers, central nervous (CNS), cardiovascular (CVS) assesses, respiratory (RESP), gastrointestinal (GIT), renal (RENAL), skin integrity (SKIN), and psychosocial (PSYCH). Together these forms assessment will provide a detailed amount of information to create a nursing care plan for Mr. Toscana, including interventions that need to be made, and things to implement to further his recovery and aid in his discharge. (Berman, A, Kozier, B, Erb, G.L, 2008,). NURSING CARE PLAN Please refer to appendices one for full nursing care plan. (Berman, A, Kozier, B, Erb, G.L, 2008,). (Monahan, F, Sands, J, Neighbours, M, Marek, J.F, 2007), (Heart Foundation, 2010), (Holmesglen, 2009), (Better Health Channel, 2010) DIAGNOSTIC TESTS For Mr. Toscana there are a number of diagnostic tests that will help with the assessment, management and detection of underlying issues. Tests that can be performed on Mr. Toscana are as follows, a chest X-ray to see if there are any problems with his lungs, or vascular congestion, or congestion of the liver (this can suggest right sided failure) (Monahan, F, Sands, J, Neighbours, M, Marek, J.F, 2007), a full blood test including electrolytes, an ECG to check the rhythm of the heart, and determine the causes for Mr. Toscanas symptoms. The use of urine analysis to see if infection is present, function of kidneys, traces of blood in relation to fluid build up. The combination of these tests will provide a baseline for assessment, guide the nursing care, and rule out all other possible causes of the symptoms that Mr. Toscana has presented with. (Monahan, F, Sands, J, Neighbours, M, Marek, J.F, 2007) RISK ASSESMENT From the history of Mr. Toscana a risk assessment can be done. Assessments such as falls, and pressure care. A falls risk assessment will be done on Mr. Toscana to determine the risk he is of falling, and if further measures need to be implemented to insure that he is safe while in hospital, a suitable framework for a falls risk is the FRAT tool, (Falls Risk Assessment Tool), (Department Of Human Services Victoria, 2005) a FRAT tool will show the level of risk that Mr. Toscana is, and risk factors. A pressure area risk check can be done by using the Braden risk assessment tool (Berman, A, Kozier, B, Erb, G.L, 2008,), (South Australia Health, Date Unknown). this will help minimise the risk of Mr. Toscana developing pressure areas where possible. Things at home can also be deemed a risk, things such as; not being compliant with his medications can lead to poor health, and stress can all affect his general wellbeing and lead to further the progression of medical condition s. EDUCATION AND PSYCHOSOCIAL SUPPORT For Mr. Toscana education is a must, education about the maintenance of his congestive heart failure, about the importance of taking medication on a regular basis. How to manage the affects of his congestive cardiac failure, and avoid the effects, support for Mr. Toscana is also imperative to aid in his recovery things such as providing strategies to minimise the health problems, referral to a social worker to help with issues that are affecting him at home. Support groups set up by the heart foundation of Victoria will help with the emotional issues related to having this condition. (Heart Foundation, 2010) The importance of education and psychosocial support will be seen through less medical admissions or problems, increased quality of life and will give Mr. Toscana the ability to be able to deal with small problems before they grow into something much bigger. (Monahan, F, Sands, J, Neighbours, M, Marek, J.F, 2007) , (Berman, A, Kozier, B, Erb, G. L, 2008,) (Better Health Channel, 2010) MEDICATIONS Mr. Toscana is taking a number of medications including, warfarin and digoxin. The action of Digoxin is, it increase the myocardial contraction force in the failing heart, decreases conductivity of the heart in particular the A-V node, increase on vagal activity this results in the slowing of the sinoatrial nodal rate, increases myocardial excitability this can result in ectopic beats this happens mostly through high doses of digoxin, oral digoxin effective in an approximate time frame of 1 hour, maximal effect is reached between four and six hours. The use of digoxin for Mr. Toscana is, to treat his congestive heart failure. Digoxin may produce a false ST-T wave change on an ECG if tested during exercise. Digoxin can cause the following adverse effects, gastrointestinal issues including, anorexia, nausea, vomiting, diarrhoea, and pain in the abdomen. Cardiovascular effects, ectopic beats, bradycardia, heart block. Tachycardia (ventricular). The adverse effect of toxicity is a decrease on appetite, nausea, vomiting, diarrhoea, severe stomach pains, weakness and tiredness, a slow and irregular heartbeat, blurred vision, drowsiness, mental depression or confusion, fainting and headaches. Nursing points/precautions which should be followed are that the tablet should never be halved; neither IM nor SC routes are recommended due to unpredictable absorption, because prolonged or intense pain and necrosis of the muscle to the client (Intramuscular), severe irritation may occur when given via a subcutaneous injection. A rapid IV administration should be avoided as it may cause hypertension and vasoconstriction. The action of warfarin is a suppressant of vitamin-K dependant synthesis of prothrombin in the liver, this prevents the extension of a clot that is already established of the formation of a new one, warfarin has an anticoagulant effect that is produced after 36-72 hours and can persist for between 4 and 5 days after the discontinuation of therapy. Th e use of warfarin is, as a prevention and management of the following, deep vein thrombosis (DVT) or pulmonary embolism, thromboembolism in atrial fibrillation, and can be used as an adjunct to therapy for coronary occlusion. For Mr. Toscana there is no relevant interaction with this drug. The adverse effects of warfarin are fatal or non fatal bleeding, nausea, vomiting, diarrhoea, alopecia, fever, hypersensitivity reaction, an overdose is seen by bleeding from the gums and haematuria, in rare cases skin necrosis is also seen. Some of the nursing points and precautions with warfarin are, that all intramuscular injections be avoided, and subcutaneous injection sites should be closely monitored for haematoma, make sure that the does is given the same time daily to Mr. Toscana, observation for the early signs of overdose things such bleeding especially important from the gums.( Tiziani, A, 2010) CONCLUSION Through a range of assessments, diagnostic testing, education and the development of a nursing care plan Mr. Toscanas condition should improve as well as his general wellbeing. Goals set out in the care plan will be achieved by interventions put in place insuring a quicker recovery for Mr. Toscana. Education is particularly important for Mr. Toscanas medication regime, support strategies will help with the improvement of overall health and wellbeing.

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ESSAY John Steinbeck novel, ‘Of Mice and Men’, contains three characters who could be described as social misfits. In this essay I am going to describe Candy, Crooks, and Curley’s wife and examine what Steinbeck is attempting to tell the reader about the lives and situation of each of these characters. The book, ‘Of Mice and Men’, was set in the depression of 1930s in California in a place called Soledad. ‘Of Mice and Men’, can be viewed as a compassionate story of John Steinbeck for the hard life, poor, old age ,unskilled workers displaced by the depression a bad economic and high unemployment with no hope and no future. They had to leave their families and homes just to make money. Candy is such a character. He is the bunkhouse cleaner and he is old and has no family and the only old man on the ranch. We are told him in the book, that he is a good natured old gossip. He is a useful source of information about all the character at the ranch. We know because when George and Lennie arrive in to the ranch, Candy tells them about all the characters and also tells them about what is going on in the bunkhouse, for example when he says to George and Lennie about Curley, â€Å"Curley like a lot of little guys. He hates big guys†¦.† So first of all they know that how aggressive and bad guy Curley is. He is fond of his dog even though it is old and smelly. Candy had that dog since it was a pup. His dog is his only friend; old same like Candy. Carlson offers to shoot his dog. But Candy resists for his old, smelly, nameless dog, â€Å"No, I couldn’t do that. I had `im too long.’ Candy knows if he allows his dog to be shot he will become lonelier because that is the only companion he got and he will lose it. But Carlson is determined. Eventually he leads the dog out into the darkness of the night and to its death.

Process Paper How To Get On Th :: essays research papers

Process Paper: How to get on the net The Internet is a very important tool for communicating, learning, and just surfing. To utilize the capabilities of the “Net'; one must have a phone line, a computer with a modem, and an Internet Service Provider (ISP). Computers can usually be found at any electronic store. The store should also have information on how a local ISP can be found. The Internet Service Provider that you find will give you the essential software needed to connect to the Internet. Once the software is successfully installed, make sure a phone line is hooked up with the computer’s modem. You can do this buy running phone wire from the nearest phone jack to the back of your computer. A modem slot can be found in the back of you computer, and it will usually have “Modem'; written above it. Once the phone line is hooked up, you can enter your computer and start up your web browser. Your web browser icon should say “Internet Explorer,'; “Netscape,'; or “The Internet.'; Once you have located the icon, double click it (click twice with the primary mouse button). This should bring up a “Dial-up Networking'; window with “username'; and “password'; spaces. Type in the username and password that your ISP gave you. As soon as all the data is entered, click the “Connect'; button at the bottom of the window. It should take about one minute before a window pops up with a timer telling you how long you have been connected. This is important so if you have a limited number of hours for the month, you can manage your time connected to the Internet. Now that you are connected, it is possible to take advantage of the Internet’s capabilities. You should start off by going to a search engine: yahoo.com, lycos. com, altavista.com, hotbot.com, and many others. You can start these by going to the file menu, clicking open, and then typing in the address (i.e.

Early American Literature Essay examples -- essays papers

Early American Literature (1620-1820) In the first half of the 17th century the New World found two groups of people colonizing. The first group, the Puritans, had left England after years of exile due to their lack of faith in the Church of England. With the reading and understanding of the Bible almost completely laid in the hands of the preacher, the congregation was forced to believe all the words that the preacher said. This all came to an end with John Calvin. His ideas were that God likes certain people better than others and those "chosen" ones would get more land and more money. This idea took off with the Puritans as they seeked religious freedom, a chance to start new churches and purification of the Church of England. As life moved on in the New World for the Puritans they seemed overwhelmed with the fact that they were the chosen ones and proceeded to act out life and every aspect of it for God and God only. The other group was far more open minded. The Enlightenment that swept the world impacted these people greatly and caused them to question the acts of the Puritans. Puritan life in the New World seemed only to consist of Church and all daily life outside the Church was to be done in the name of the Lord. There are countless quotes throughout the text of "God's will" in reaction to everything from the death of a child to the lack of food or water. "If excellence abide below, How excellent is He that dwells on high,". With this quote one can see the presence that God has in the life of a Puritan. They believed that everything that we on the Earth was God's will. If a tree fell on their house killing all insid... ...and through eduction answered those questions forming a foundation for their beliefs. Upon that we see many different branches of the many different religions that make up the country today. With this reasoning present people seemed to build off the Puritan ideas and make these churches. In the event that the Puritans were the only religious colony to settle in America then what happened in England would most definitly happen here. The Puritan Church would be roughly the same as the Church of England and those that didn't believe in it would have to move elsewhere seeking religious freedom, the cycle would repeat itself. Thus, both groups of settlers complimented each other and made the foundation of modern American religion. Although those that did this may not be able to see it today, they found their religious freedom.

A Comparison between Drug Policy as Social Control

Nicolas Beltran English 101 /Ms. Jackson March 13 2012 While reading â€Å"Drug Policy as Social Control† by Noam Chomsky and â€Å"Crito† by Plato I noticed a similarity between the two. People in higher power have ways of stabilizing populations. The government is customized to make people fail and the less fortunate are targeted. The inequalities of the government aren’t dealt with but they surely do exist. Law’s are strictly enforced to populations where mostly black males live and populations where crime rates are high. Not all people have to deal with the law the same way due to social class.The government has it’s own way of controlling people who are thought to be dangerous. How does the government control people? The government is able to put fear in the hearts of people. Governments have tried to take away programs which help people who are struggling. People worry about public assistance such as welfare because they need it and the govern ment uses the poor populations weakness to their advantage. The government has it’s own way of silencing people who they feel might be a threat to people in higher power like Socrates.Socrates from â€Å"Crito† had information that might have endangered the government. That is the main reason why he was sentenced to prison. Both Socrates and Martin Luther King served time in jail. Neither of them were a threat to their communities. They were wise men who both were the voice of their community’s. The government seen them as dangerous so they were killed. This is why I believe the governments selected method of keeping things stabilized is unfair to the thought to be dangerous population. Countries are unfair when it comes to giving everyone equal rights.There are people who are superior to the law. Did you notice not one sentence in â€Å"Drug Policy as Social Control† said anything about targeted rich or white people ? I wonder why no upper class people a re being arrested. No one is perfect and we know the poor and dangerous aren’t the only people who get their hands on drugs. Many people get away with illegal transactions but they fly under the radar because they are rich. The upper class people do the same things the less fortunate populations are doing by taking and selling drugs but are less likely to be imprisoned.In â€Å"Drug policy as Social Control its specifically says â€Å"none of this has anything to do with drugs†. The main purpose in the so called drug control is to criminalize dangerous black populations. Our country is known to give people equal rights and freedom. It isn’t as it appears as you can see our country has favorites and the poor are targeted. While the upper class seems more united the government makes the poor hate each other. The way the government works the less fortunate are setup to fail.Job opportunities are decreasing and so are job wages. There are less support systems for t he people who need them. The Percentage of poverty is increasing while the rich get all the attention as their wealth keeps growing. In â€Å"Drug Policy as Social Control† it says, â€Å" If we wanted to stop drug use in the United States there’s an easy way to do it†. This means that the government can prevent drugs from getting into the country but they don’t because it helps them control populations by using drugs to criminalize black men.Where is the justice in this method of controlling people ? In my opinion this is a setup. These problems continue occurring in our country but there is no change. The voices of dangerous populations will continue to be controlled by the government. Hopefully one day poor and thought to be dangerous communities will not be recognized as what they are thought to be. The voices of these communities have been silenced for thousands of years, so has Jesus Christ. All these leaders have died for what they believed in.