Corporate Strategy Analysis Discussion Essay

The Destination CEO videos offered a great insight into the lives of the people that have to run the huge organizations. It seems as if all of them have been faced with a challenge somewhere within their careers. The following paper will discuss the different corporate strategies: growth, stability, and renewal. It will also discuss how each CEO used the planning function of management which are concentration, vertical integration, and diversification. I agreed with my teammates discussions of the CEOs of the companies. We discussed four CEOs: Neville Isdell, Coca-Cola CEO, Gary Kelly, Southwest Airline CEO, Mackey McDonald, VF Corporation CEO, and Anne Mulcahy, Xerox CEO. The corporate strategy that was used by Neville Isdell is growth and the planning function used is diversification. This is due to the fact that he is seeking to branch out by selling non-carbonated beverages. Such as Coca-Cola Black, a coffee and buying all or part of vitamin water from Glasso. The corporate strategies used by Gary Kelly are growth and stability, and planning function of management is concentration. The reason for this is locking up the hedge fund contracts, and keeping cost down. Continuing to fly the same planes (737) so that parts and maintenance are easy is a great strategy. He also promotes treating customers like kings and queens, and employees even better! The corporate strategy used by Mackey McDonald is growth and the planning function is vertical integration and concentration. This is because of the focus on their lifestyle brands, such as Vans and Reef. They avoid getting involved in the high risk fashion brands & stayed with the commodity brands. Concentrate more on what the consumer would use every day. The corporate strategy used by Anne Mulcahy is renewal and the planning function is concentration. She took over when Xerox was on the brink of bankruptcy. She had to cut cost to be able to make the company successful. She even had to shut down the division that she herself had started (Destination CEO video). Kathleen McWain wrote, â€Å"Neville Isdell or the Indiana Jones of Coke displayed innovation and commitment to employee morale. Isdell handled flat sales growth, low morale and high turnover with  aggressive globalization. Coca-Cola decided to be a total beverage company introducing Dasani water and Fuze tea. Isdell convinced his board that just because Pepsi had branched into other markets successful Coke needed to go more towards global domination than diversification. Cokes sales are no longer sluggish, moral is high and employee turn over is low. I applaud Gary Kelly’s fuel hedge fund and that he is keeping Southwest airlines in the black. His flying in coach to experience what his passenger do gives Mr. Kelly a better insight into how his company runs, which I feel really helps him make tough resource allocation calls. That being said I do not think that Mr. Kelly’s Band-Aid patch of Southwest’s underfunded, profit destroying, pension plan dealt with the problem. (all pension plans paid after the employee retires are profit destroyers) I think it only delayed the fact that either the pension plan needs to be funded or pensioners must have their pensions reduced. As Southwest is not the only underfunded pension plan in the country. I feel Southwest is waiting to see if another company is successful in reducing pension payments to retirees. I also feel that as soon as a company is successful in either dumping or strongly cutting pensioners pay other companies will follow and it will be like domino falling.† As stated in the introduction, my team wrote the same things about the videos. The CEOs of each company made the same impact on us all. They stories of the CEOs and what they went they endured, and in some cases still enduring, is motivational. I personally would have probably given up by now. However, the most motivational one to me is Anne Mulcahy, because she took a company on the brink of bankruptcy and turned Xerox around into a powerhouse. How awesome is that! References Bateman, T. (2011). Management: Leading and Collaborating in a Competitve World(9th ed.). Retrieved from http//: www.ecampus.phoenix.edu. Destination CEO Videos

Mkt 505 Courseguide

MKT 505 – International Marketing COURSE DESCRIPTION This course reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia, and the Americas). INSTRUCTIONAL MATERIALS Required Resources Keegan, W. J. , & Green, M. C. (2011). Global marketing: 2011 custom edition (6th ed. ). Upper Saddle River, NJ: Prentice Hall / Pearson. Supplemental Resources Colton, D. A. , Roth, M. S. & Bearden, W. O. (2010). Drivers of international e-Tail performance: The complexities of orientations and resources. Journal of International Marketing, 18(1), 1-22. Friedman, T. L. (2005). The World is flat 3. 0: A brief history of the twenty-first century, New York, NY: Picador. McCue, S. (2006). Force to force: Building profitable e-commerce strategies. Mason, OH: Thomson Higher Education. Mulki, J. , Jaramillo, J. , & Locanders, W. (2009). Critical role of leadership on ethical climate and salesperson behaviors. Journal of Business Ethics, 86(2), 125-141. Okazaki, S. , Mueller, B. & Taylor, C. (2010). Global consumer culture positing: Testing perceptions of soft-sell and hard-sell advertising appeals between U. S. and Japanese consumers. Journal of International Marketing, 18(2), 20-34. Santos, N. J. , & Laczniak, G. R. (2009). Marketing to the poor: An integrative justice model for engaging impoverished market segments. Journal of Public Policy & Marketing, 28(1), 3-15. COURSE LEARNING OUTCOMES 1. Formulate, implement, and evaluate effective marketing strategies based on an analysis of global operating environments, market dynamics, and internal capabilities. 2. Analyze the major economic, cultural, and political/legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and global trade integration, and key cultural dimensions affecting marketing operations. 3. Assess the potential risks and benefits of various international markets and formulate ffective market entry strategies to support foreign market expansion. 4. Integrate global information systems in the use of market research. 5. Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing strategy to fit a variety of international market environments. 6. Configure product distribution channels and logistics to meet marketing objectives and fit a variety of global market envi ronments. 7. Analyze an integrated marketing communication (IMC) strategy to support global marketing operations. 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 1 of 17 MKT 505 – International Marketing 8. Evaluate and adapt corporate marketing strategies to fit the changing dynamics of foreign markets and foster a competitive advantage. . Develop and integrate global e-Commerce into the marketing strategy. 10. Use technology and information resources to research issues in international marketing. 11. Write clearly and concisely about international marketing using proper writing mechanics. WEEKLY COURSE SCHEDULE The standard requirement for a 4. 5 credit hour course is for students to spend 13 . 5 hours in weekly work. This includes preparation, activities, and evaluation regardless of delivery mode. Week 1 Preparation Reading(s) o Chapter 1: Introduction to Global Marketing o Case 1-2: McDonald’s Expands Globally While Adjusting Its Local Recipe Activities †¢ †¢ Discussions Evaluation †¢ 2 †¢ None Reading(s) o Chapter 2: The Global Economic Environment o Chapter 3: Regional Market Characteristics and Preferential Trade Agreements Preparation 20 Preparation, Activities, and Evaluation Points e-Activity o Research the NAFTA trade agreement to determine the pros and cons of the agreement and the ethical issues of outsourcing as a byproduct of the agreement. Be prepared to discuss Activities †¢ †¢ Discussions Evaluation †¢ 3 †¢ None Reading(s) o Chapter 4: Social and Cultural Environments o Chapter 5: The Political, Legal, and Regulatory Environments o Case 4-1 Disney Adapts to Cultural Differences e-Activity o Research the marketing mistakes that were made at Euro Disney. Be prepared to discuss. o Go to the Transparency International Website, located at http://www. transparency. org/, to review the global corruption Preparation 20 †¢  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 2 of 17 MKT 505 – International Marketing links. Determine the pros and cons of doing business in countries that are recognized as being corruptive. Be prepared to discuss. Activities †¢ Discussions Evaluation †¢ 4 Case Study 1: Acer (Case 1-3) 20 280 Preparation Reading(s) o Chapter 6: Global Information Systems and Market Research o Chapter 7: Segmentation, Targeting, and Positioning o Case 6-1: Market Research Transforms Coach Activities †¢ †¢ Discussions Evaluation †¢ Case Study 2: America's Cuban Conundrum (Case 5-1) 20 240 5 Preparation Reading(s) o Chapter 8: Importing, Exporting, and Sourcing o Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances o Case 9-2: Jaguar’s Passage to India Activities †¢ †¢ Discussions Evaluation †¢ None Reading(s) o Chapter 10: Brand and Product Decisions in Global Marketing o Chapter 11: Pricing Decisions o Case 11-2: LVMH and Luxury Goods Marketing e-Activity o Research the NAFTA trade agreement and be prepared to discuss the pros and cons of the agreement and the ethical issues of outsourcing as a byproduct of the agreement. Be prepared to discuss. o The top-ranked brands for 2008 are shown in the textbook as Table 10-2. Browse through the list and choose any brand that interests you. Compare its 2008 ranking with the most recent ranking at http://www. usinessweek. com/interactive_reports/top_brands. html. Determine how the brand's ranking has changed and support your assessment with outside sources. Be prepared to discuss. 20 6 Preparation †¢ †¢  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise d isclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 3 of 17 MKT 505 – International Marketing Activities †¢ Discussions Evaluation †¢ 7 †¢ Case Study 3: Carmakers Target Gen Y (Case 7-2) Preparation Reading(s) o Chapter 12: Global Marketing Channels and Physical Distribution o Chapter 13: Global Marketing Communications Decisions I: Advertising and Public Relations o Case 12-1: Tesco Expands in the United States Activities †¢ Discussions Evaluation †¢ 8 †¢ None Preparation Reading(s) o Chapter 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing Communications o Chapter 16: Strategic Elements of Competitive Advantage o Case 16-2: Kodak n the Twenty-First Century Activities †¢ Discussions Evaluation †¢ 9 Case Study 4: Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) 20 240 20 20 240 Preparation Reading(s) o Chapter 15: Digital Revolution o Case 15-1: Global Marketers Use Social Media Activities †¢ †¢ Discussions Evaluation †¢ None Reading(s) o Chapter 17: Leadership, Organization, and Corporate Social Responsibility o Case 17-2 Boeing versus Airbus: A Battle for the Skies e-Activity o Research the news and present a company that has currently violated its commitment to corporate social responsibility 20 10 Preparation †¢ †¢  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 4 of 17 MKT 505 – International Marketing (CSR). Be prepared to discuss. Activities †¢ Discussions Evaluation †¢ 11 †¢ Case Study 5: eBay in Asia (Case 15-2) Preparation Reading(s) o Case 4-2: Barbie: Growing Pains as the American Girl Goes Global o Case 10-2: The Smart Car Activities †¢ Discussions Evaluation †¢ None 20 20 240 GRADING SCALE – GRADUATE Assignments Case Study 1: Acer (Case 1-3) Case Study 2: America's Cuban Conundrum (Case 5-1) Case Study 3: Carmakers Target Gen Y† (Case 7-2) Case Study 4: Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) Case Study 5: eBay in Asia (Case 15-2) Participation (22 discussions worth 10 points apiece) Totals Total Points 280 240 240 240 240 220 1,460 % of Grade 19% 16% 16% 16% 16% 15% 100% Points 1,314 – 1,460 1,168 – 1,313 1,022 – 1,167 Below 1,022 Percentage 90% – 100% 80% – 89% 70% – 79% Below 70% Grade A B C F  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 5 of 17 MKT 505 – Assignments and Rubrics Case Study 1: Acer (Case 1-3) Due Week 3 and worth 280 points Write a 4-5 page report that answers the following: 1. Acer's strategy has been described as â€Å"divide and conquer. † Compare and contrast this to Lenovo's strategy. . Explain how the â€Å"global markets-local markets† paradox figures into Stan Shih’s strategy for China. 3. Determine what strategies Acer can apply to become the world’s third-largest PC company, behind Dell and Hewlett-Packard. 4. Even before the current economic crisis deepened, growth in the U. S. PC market had begun to slow down. Despite strong competition from Dell and Hewlett-Packard, Acer’s U. S. market share increased from 1 percent in 2004 to 3. 3 percent by the end of 2006. Analyze Acer’s prospects for gaining further share in the United States. . Provide evidence from at least three (3) qualified sources with the answer to number four, e. g. , textbook, peer-reviewed journals, government, or professional organizations Websites. Note: Properly cite your sources in the report and on a separate reference page that follows the APA style conventions. Your assignment must: †¢ Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. †¢ The specific Course Learning Outcomes associated with this assignment are: †¢ †¢ †¢ Formulate, implement, and evaluate effective marketing strategies based on an analysis of global operating environments, market dynamics, and internal capabilities. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 280 Criteria 1. Acer's strategy has been described as â€Å"divide and conquer. † Compare and contrast this to Lenovo's strategy. Weight: 20% 2. Explain how the â€Å"global markets-local markets† paradox figures Case Study 1: Acer (Case 1-3) Unacceptable (Below 70% F) Did not submit or incompletely compared and contrasted Acer’s strategy to Lenovo’s strategy. Did not submit or incompletely explained how the Fair (70-79% C) Partially compared and contrasted Acer’s strategy to Lenovo’s strategy. Proficient (80-89% B) Satisfactorily compared and contrasted Acer’s strategy to Lenovo’s strategy. Exemplary (90-100% A) Thoroughly compared and contrasted Acer’s strategy to Lenovo’s strategy. Partially explained how the â€Å"global markets-local Satisfactorily Thoroughly explained how the explained how the â€Å"global markets-local â€Å"global markets-local  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 6 of 17 MKT 505 – Assignments and Rubrics into Stan Shih’s strategy for China. Weight: 20% â€Å"global marketslocal markets† paradox figures into Stan Shih’s strategy for China. Did not submit or incompletely determined what strategies Acer can apply to become the world’s third largest PC company, behind Dell and Hewlett-Packard. Did not submit or incompletely analyzed Acer’s prospects for gaining further share in the United States. No references provided. markets† paradox figures into Stan Shih’s strategy for China. Partially determined what strategies Acer can apply to become the world’s third largest PC company, behind Dell and HewlettPackard. Partially analyzed Acer’s prospects for gaining further share in the United States. markets† paradox figures into Stan Shih’s strategy for China. Satisfactorily determined what strategies Acer can apply to become the world’s third largest PC company, behind Dell and HewlettPackard. Satisfactorily analyzed Acer’s prospects for gaining further share in the United States. markets† paradox figures into Stan Shih’s strategy for China. Thoroughly determined what strategies Acer can apply to become the world’s third largest PC company, behind Dell and HewlettPackard. Thoroughly analyzed Acer’s prospects for gaining further share in the United States. 3. Determine what strategies Acer can apply to become the world’s third largest PC company, behind Dell and Hewlett-Packard. Weight: 20% 4. Analyze Acer’s prospects for gaining further share in the United States. Weight: 20% 5. 3 References Weight: 10% 6. Clarity and writing mechanics. Weight: 10% More than 6 errors present Does not meet the required number of references; some or all references poor quality choices. 5-6 errors present Meets number of required references; all references high quality choices. 3-4 errors present Exceeds number of required references; all references high quality choices. 0-2 errors present  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 7 of 17 MKT 505 – Assignments and Rubrics Case Study 2: America's Cuban Conundrum (Case 5-1) Due Week 4 and worth 240 points Write a 4-5 page report that answers the following: 1. Analyze the key issue that prompted the EU to take the Helms-Burton dispute to the WTO. 2. Decide who benefits and who suffers from an embargo of this type and explain your rationale. . Compose a resolution to the trade situation between the U. S. and Cuba. 4. Given that trade relations resume between the U. S. and Cuba, determine what type of economic barriers would have to be overcome by a U. S. firm to conduct business successfully in Cuba. Your assignment must: †¢ Be typed, double spaced, using Times New Rom an font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. †¢ The specific Course Learning Outcomes associated with this assignment are: †¢ Analyze the major economic, cultural, and political/legal aspects of the international business environment, including the economic dynamics of foreign trade, impact of regional and global trade integration, and key cultural dimensions affecting marketing operations. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. †¢ †¢ Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 240 Criteria 1. Analyze the key issue that prompted the EU to take the Helms-Burton dispute to the WTO. Weight: 20% Case Study 2: America's Cuban Conundrum (Case 5-1) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the key issue that prompted the EU to take the Helms-Burton dispute to the WTO. Did not submit or incompletely decided who benefits and who suffers from an embargo of this type and explain your rationale. Did not submit or incompletely composed a Fair (70-79% C) Partially analyzed the key issue that prompted the EU to take the HelmsBurton dispute to the WTO. Partially decided who benefits and who suffers from an embargo of this type and explain your rationale. Partially composed a resolution to the trade situation Proficient (80-89% B) Satisfactorily analyzed the key issue that prompted the EU to take the Helms-Burton dispute to the WTO. Satisfactorily decided who benefits and who suffers from an embargo of this type and explain your rationale. Satisfactorily composed a resolution to the Exemplary (90-100% A) Thoroughly analyzed the key issue that prompted the EU to take the HelmsBurton dispute to the WTO. Thoroughly decided who benefits and who suffers from an embargo of this type and explain your rationale. Thoroughly composed a resolution to the 2. Decide who benefits and who suffers from an embargo of this type and explain your rationale. Weight: 20% 3. Compose a resolution to the trade situation between the U. S. and  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 8 of 17 MKT 505 – Assignments and Rubrics Cuba. Weight: 25% resolution to the trade situation between the U. S. and Cuba. Did not submit or incompletely determined what type of economic barriers would have to be overcome by a U. S. irm to conduct business successfully in Cuba. More than 6 errors present between the U. S. and Cuba. Partially determined what type of economic barriers would have to be overcome by a U. S. firm to conduct business successfully in Cuba. 5-6 errors present trade situation between the U. S. and Cuba. Satisfactorily determined what type of economic barriers would have to be overcome by a U. S. firm to conduct bus iness successfully in Cuba. 3-4 errors present trade situation between the U. S. and Cuba. Thoroughly determined what type of economic barriers would have to be overcome by a U. S. irm to conduct business successfully in Cuba. 4. Given that trade relations resume between the U. S. and Cuba, determine what type of economic barriers would have to be overcome by a U. S. firm to conduct business successfully in Cuba. Weight: 25% 5. Clarity and writing mechanics. Weight: 10% 0-2 errors present  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 9 of 17 MKT 505 – Assignments and Rubrics Case Study 3: Carmakers Target Gen Y (Case 7-2) Due Week 6 and worth 240 points Write a 4-5 page report that answers the following: 1. Explain the strategy behind Asian automakers targeting Gen Y. 2. Analyze the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. 3. Determine the rationale behind Toyota's decision to limit the number of Scion vehicles available for sale. Do you agree or disagree? Provide a rationale. 4. Research current strategies that Ford and GM are using to cater to this particular market segment. Your assignment must: †¢ Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. †¢ The specific Course Learning Outcomes associated with this assignment are: †¢ †¢ †¢ Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing strategy to fit a variety of international market environments. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 240 Criteria 1. Explain the strategy behind Asian automakers targeting Gen Y. Weight: 20% 2. Analyze the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Weight: 20% Case Study 3: Carmakers Target Gen Y (Case 7-2) Unacceptable (Below 70% F) Did not submit or incompletely explained the strategy behind Asian automakers targeting Gen Y. Did not submit or incompletely analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Did not submit or incompletely determined the Fair (70-79% C) Partially explained the strategy behind Asian automakers targeting Gen Y. Partially analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Proficient (80-89% B) Satisfactorily explained the strategy behind Asian automakers targeting Gen Y. Satisfactorily analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. Satisfactorily determined the rationale behind Exemplary (90-100% A) Thoroughly explained the strategy behind Asian automakers targeting Gen Y. Thoroughly analyzed the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion. 3. Determine the rationale behind Toyota's decision to limit the Partially determined the rationale behind Toyota's decision to Thoroughly determined the rationale behind  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 10 of 17 MKT 505 – Assignments and Rubrics number of Scion vehicles available for sale. Do you agree or disagree? Provide a rationale. Weight: 25% rationale behind Toyota's decision to limit the number of Scion vehicles available for sale. Provided a rationale for agreement or disagreement. Did not submit or incompletely researched current strategies that Ford and GM are using to cater to this particular market segment. More than 6 errors present limit the number of Scion vehicles available for sale. Provided a partial rationale for agreement or disagreement. Partially researched current strategies that Ford and GM are using to cater to this particular market segment. Toyota's decision to limit the number of Scion vehicles available for sale. Provided a satisfactory rationale for agreement or disagreement. Satisfactorily researched current strategies that Ford and GM are using to cater to this particular market segment. 3-4 errors present Toyota's decision to limit the number of Scion vehicles available for sale. Provided a thorough rationale for agreement or disagreement. Thoroughly researched current strategies that Ford and GM are sing to cater to this particular market segment. 0-2 errors present 4. Research current strategies that Ford and GM are using to cater to this particular market segment. Weight: 25% 5. Clarity and writing mechanics. Weight: 10% 5-6 errors present  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further d istributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 11 of 17 MKT 505 – Assignments and Rubrics Case Study 4: Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) Due Week 8 and worth 240 points Write a 4-5 page report that answers the following: 1. Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. 2. Assess the reasons why protesters and activists target events such as the Olympics. 3. Evaluate whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. 4. Analyze how well of a job the companies identified in this case did in anticipating and responding to the protests. Your assignment must: †¢ Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific Course Learning Outcomes associated with this assignment are: †¢ †¢ †¢ Analyze an integrated marketing communication (IMC) strategy to support global marketing operations. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grad ing for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 240 Criteria 1. Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Weight: 20% Case Study 4: Advertising, Public Relations, and the 2008 Beijing Olympics (Case 13-1) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Did not submit or incompletely assessed the reasons why protesters and activists target events such as the Fair (70-79% C) Partially analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Proficient (80-89% B) Satisfactorily analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Exemplary (90-100% A) Thoroughly analyzed the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. 2. Assess the reasons why protesters and activists target events such as the Olympics. Weight: 20% Partially assessed the reasons why protesters and activists target events such as the Olympics. Satisfactorily assessed the reasons why protesters and activists target events such as the Olympics. Thoroughly assessed the reasons why protesters and activists target events such as the Olympics.  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 12 of 17 MKT 505 – Assignments and Rubrics 3. Evaluate whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Weight: 25% Olympics. Did not submit or incompletely evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Did not submit or incompletely analyzed how well of a job the companies identified in this case did in anticipating and responding to the protests. More than 6 errors present Partially evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Partially how well of a job the companies identified in this case did in anticipating and responding to the protests. Satisfactorily evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Satisfactorily how well of a job the companies identified in this case did in anticipating and responding to the protests. Thoroughly evaluated whether the opportunity to reach a global audience by advertising during the Olympics offsets the potential for bad publicity. Thoroughly how well of a job the companies identified in this case did in anticipating and responding to the protests. 4. Analyze how well of a job the companies identified in this case did in anticipating and responding to the protests. Weight: 25% 5. Clarity and writing mechanics. Weight: 10% 5-6 errors present 3-4 errors present 0-2 errors present  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 13 of 17 MKT 505 – Assignments and Rubrics Case Study 5: eBay in Asia (Case 15-2) Due Week 10 and worth 240 points Write a 4-5 page report that answers the following: 1. Analyze the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided 2. Compare and contrast the strategies used by Yahoo and eBay in their Asian market approach. 3. Assess what eBay’s shift to giving control of its main China operation to Tom Online signifies. 4. Formulate some additional strategies that eBay could use in the Asian market. Your assignment must: †¢ Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. †¢ The specific Course Learning Outcomes associated with this assignment are: †¢ †¢ †¢ Evaluate and adapt corporate marketing strategies to fit the changing dynamics of foreign markets and foster a competitive advantage. Use technology and information resources to research issues in international marketing. Write clearly and concisely about international marketing using proper writing mechanics. Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric. Points: 240 Criteria 1. Analyze the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Weight: 20% Case Study 5: eBay in Asia (Case 15-2) Unacceptable (Below 70% F) Did not submit or incompletely analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Did not submit or incompletely compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Did not submit or Fair (70-79% C) Partially analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Partially compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Proficient (80-89% B) Satisfactorily analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Satisfactorily compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Satisfactorily Exemplary (90-100% A) Thoroughly analyzed the key factors that have caused eBay to struggle in Japan, China, and other Asian markets to determine if these mistakes could have been avoided. Thoroughly compared and contrasted the strategies used by Yahoo and eBay in their Asian market approach. Thoroughly 2. Compare and contrast the strategies used by Yahoo and eBay in their Asian market approach. Weight: 20% 3. Assess what eBay’s Partially assessed 2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 14 of 17 MKT 505 – Assignments and Rubrics shift to giving control of its main China operation to Tom Online signifies. Weight: 25% incompletely assessed what eBay’s shift to giving control of its main China operation to Tom Online signifies. Did not submit or incompletely formulated some additional strategies that eBay could use in the Asian market. More than 6 errors present what eBay’s shift to giving control of its main China operation to Tom Online signifies. assessed what eBay’s shift to giving control of its main China operation to Tom Online signifies. Satisfactorily formulated some additional strategies that eBay could use in the Asian market. 3-4 errors present assessed what eBay’s shift to giving control of its main China operation to Tom Online signifies. 4. Formulate some additional strategies that eBay could use in the Asian arket. Weight: 25% 5. Clarity and Writing Mechanics. Weight: 10% Partially formulated some additional strategies that eBay could use in the Asian market. 5-6 errors present Thoroughly formulated some additional strategies that eBay could use in the Asian market. 0-2 errors present  ©2011 Strayer University. All Rights Reserved. This document contains Strayer Univer sity Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 15 of 17 MKT505 – Student Notes Weekly Course Schedule The purpose of the course schedule is to give you, at a glance, the required preparation, activities, and evaluation components of your course. For more information about your course, whether on-ground or online, access your online course shell. The expectations for a 4. 5 credit hour course are for students to spend 13. 5 hours in weekly work. This time estimate includes preparation, activities, and evaluation regardless of the delivery mode. Instructional Materials In order to be fully prepared, obtain a copy of the required textbooks and other instructional materials prior to the first day of class. When available, Strayer University provides a link to the first three (3) chapters of your textbook(s) in eBook format. Check your online course shell for availability. Review the online course shell or check with your professor to determine whether Internet-based assignments and activities are used in this course. Instructional materials are obtained through the university’s virtual bookstore and can be accessed through iCampus: http:bookstore. mbsdirect. net/strayer. htm. Courses with Internet-based assignments and activities on publisher sites may require the purchase of onetime access codes. When purchasing used textbooks, a separate access code purchase will be necessary. Discussions Students taking this course online are required to post their discussions to a weekly thread in the online course shell. Respond to at least two (2) other students’ posts to earn full credit for each discussion. As it is always possible that you could lose your work due to unforeseen circumstances, you should routinely save your work in a separate file before posting in the course discussion area. Professors hold discussions during class time for on-ground students. Check with your professor if any additional discussion participation is required in the online course shell outside of class hours. Assignments A standardized performance grading rubric is a tool your professor will use to evaluate your written assignments. Review the rubric before submitting assignments that have grading rubrics associated with them to ensure you have met the performance criteria stated on the rubric. Grades are based on individual effort. There is no group grading; however, working in groups in the online or on-ground classroom is acceptable. Assignments for online students are always submitted through the online course shell. On-ground professors will inform students on how to submit assignments, whether in paper format or through the online course shell. Resources The Resource Center navigation button in the online course shell contains helpful links. Strayer University Library Resources are available here as well as other important information. You should review this area to find resources and answers to common questions. Technical support is available for the following: †¢ For technical questions, please contact Strayer Online Technical Support by logging in to your iCampus account at https://icampus. strayer. edu/login and submitting a case under â€Å"Student Center,† then â€Å"Submit Help Ticket. † If you are unable to log in to your iCampus account, please contact Technical Support via phone at (877) 642-2999.  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 16 of 17 MKT505 – Student Notes †¢ For concerns with your class, please access the Solution Center by logging in to your iCampus account at https://icampus. strayer. edu/login and submitting a case under â€Å"Student Center,† then â€Å"Submit Help Ticket. † If you are unable to log in to your iCampus account, please contact the IT Help Desk at (866) 610-8123 or at mailto:[email  protected] edu. TurnItIn. com is an optional online tool to assess the originality of student written work. Check with your professor for access and use instructions. The Strayer Policies link on the navigation bar in the online course shell contains academic policies. It is important that students be aware of these policies. .  ©2011 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 505 Student Version 1118 (1016 9-27-11)    Page 17 of 17

Business Balance Scoreboard & Paper Essay Example | Topics and Well Written Essays - 1750 words

Business Balance Scoreboard & Paper - Essay Example - One point will need to swiftly form substitute business settings to make the best investment evaluation. This point of view indicates towards the fact that if the business is helping them develop the base line, assessing objects like that of productivity and investor value. The Financial objectives will then tend to reveal the economic outcomes of actions by now taken within the other viewpoints. The strategic objectives beneath this header, would have to consist of the various strategy maps that would help out the business decide over the suitable cost, provide the precise quality of products, make sure that there is availability of all the important goods beneath each line that they are offering at all times. Additionally, the corporation will have to pay individual attention towards the research and development of these product lines incessantly as there are several brands that are being launched everyday in the market. The purpose again here is to be able to generate a good clientele and then maintain also hold on to it for longer periods. They should follow the three strategies of: Improving product performance as well as boosting their control over the suppliers, assembling a more responsive, receptive One Point business that would competently as well as efficiently react to the exact client needs - give power to their account managers plus their teams to let them turn into more wider business managers with a broader range of dexterity to drive company value for the customer products and their clientele together. - incorporating the insight, helping the corporation develops, together internally as well as with associates to coerce a more besieged improvement. The most significant partof an effectual marketing strategy here would be the facility to exploit and defend the value of the products.The cost is thelast measure of consumer value as well as the competitive advantage. One point will have to recognize the consumer as well as the segments of the marketplace where the One Point business would contend. 3) The strategic objectives for Internal Operations Perspective: 4) The Strategic objectives for Learning and Growth (Employee)Perspective: Here in the one point business would have to make certain that they have considered how they will be dealing with the matters: of operations administration plus the procedure which comprises of the product supply, manufacturing, and distribution beside the risk management. They will need to design their customer management process; herein focus more on selection, acquisition, retention and growth. Designing

Sustainability and Competitive Advantage Article

Sustainability and Competitive Advantage - Article Example Stakeholders and executives are greatly worried about the impacts of sustainability efforts on their corporate bottom line. The evaluation criteria are based on a company’s business strategy developed to establish sustainability and a competitive advantage to the company. This report demonstrates what companies have done to capitalize on sustainability-driven transformations in consideration to the MIT Sloan Article by Berns et a; (2009) on Sustainability and Competitive Advantage. It seeks to analyze the kind of strategies that the companies have attempted to pursue in order to position themselves competitively in the future. In the examination of this, the study has based its examination on the Wal-Mart Stores Inc (Amann, 2011, pg.11). Wal-Mart Stores Inc. is among the companies in the retail sector that have demonstrated the achievement of sustainability in the competitive advantage over a long period of time. In this report, there is much focus on how Wal-Mart has maintained sustainability and achieved competitive advantage by providing good at lower prices and adopting a cost leadership strategy as suggested in the MIT Sloan Article by Berns et a; (2009) on Sustainability and Competitive Advantage. Wal-Mart is seen to take lead on environmental sustainability by offering environment-friendly products and investing in solar power plants in its various stores. The company has also encouraged recycling of various products. Their business strategy has helped in reduction of power consumption to a great extent and in the company’s future plans to go green (Bamford andWest, 2010, pg. 90). MIT Sloan Article by Bern’s et. al (2009) emphasizes on cost leadership strategy which is very helpful in businesses in achieving a competitive advantage in the market. Companies that seek to enhance their profile in sustainability should begin by undertaking self-evaluation. Sustainability, as discussed in the MIT Sloan Article, entails the development of a prà ©cis business strategy that seeks to maintain the business in a competitive margin and uphold its sustainability in their future.   

Rational Improvement of Writing Skills Essay Example | Topics and Well Written Essays - 1000 words - 5

Rational Improvement of Writing Skills - Essay Example One of the weaknesses in my essays is lack of strong introductions and conclusions. Presently, this remains my goal that in future, I master the writing of good introductions and conclusions. In addition, I feel that my essays portrayed good organization, as shown in their structures. However, I feel I need further improvements to my sentence transitions between paragraphs. Redundancy is another aspect I should work on in my future essays. In two of my essays, I noted that I tend to repeat some ideas in an unacceptable manner. Finally, the objectivity aspect of the essays was well above average. In most of my essays, I focus on the topic I am supposed to address, without deviating to a different course, or beating around the bush. However, I feel I need to perfect on this aspect since it is core to the writing process. During this semester, we have widely discussed the issue of human rights in the world. This issue is real and is given great attention in most countries. Each one of us was asked to choose a topic associated with the human rights issue and write an essay addressing the solutions to the problems that arise from this issue, as well as the effects of the problems in society. Choosing a topic was not hard for me, so I quickly identified peace and racial conflicts as my topic. This essay was engaging as I was required to research on this issue in different countries in order to establish the presence of this issue in those countries, as well as the possible solutions to the problems the issue presents in those countries.

What is Profession Essay Example | Topics and Well Written Essays - 500 words

What is Profession - Essay Example An individual in this profession would need to have strong interpersonal skills in order to relate to others’ problems. The individual would also need training in psychology to be able to identify disorders and productive/functional ways of treating these disorders. In this way, the individual would need specific training in psychology and counseling. 4. According to our study of what qualifies as a profession (meets the central and common features, is one of the more important needs on the Hierarch of Needs, and requires specific technical resources or training) would we consider this occupation a profession? Why or Why not? This occupation would qualify as a profession. The occupation clearly meets the requirements for both central and common features. The profession meets at least two categories on the hierarchy of needs. Finally, this profession requires specific training. The central feature that applies to this occupation is extensive training. In this way basketball players must have practiced for countless hours. The common feature of this profession is the need to be drafted into the National Basketball Association. 4. According to our study of what qualifies as a profession (meets the central and common features, is one of the more important needs on the Hierarch of Needs, and requires specific technical resources or training) would we consider this occupation a profession? Why or Why not? In terms of central features paramedics are required to complete a paramedic training program at the college level. There is also a significant intellectual component through the various tasks required. The common features are that the individual must be certified as an EMT-B; this involves a state certification test. In the hierarchy of needs this profession would fit purpose of life needs as it this occupation directly contributes to helping others. Additionally, there is a significant biological

Psychology Essay Example | Topics and Well Written Essays - 500 words - 16

Psychology - Essay Example In a similar vein, studies have shown that social influence through friends influence the use of alcohol in young adults and friends. This is the rationale behind the attempt of the study to evaluate the strength of influence of parents, siblings and friends in the frequency of alcohol use over time in adolescents and young adults. The research question pertains to finding out whether there is any difference in the influence between, parents, siblings, and friends’ use of alcohol on frequency of alcohol use over time in adolescents and young adults, and whether the influences of parents, siblings, and friends were moderated by factors of age and sex. The study provides additional input on the influence of familial and friends on the use of alcohol in adolescent and young adults in three ways consisting of simultaneous examination of this influence, differences in cross-sectional and longitudinal analyses, and the use of twin data. The frequency of drinking of the participants was ascertained through the use of a single question with eight response categories. The Netherlands Twin Register Survey provided the data on the frequency of drinking among the parents, twins, and friends of the participant twins. Multivariate logistic regression analyses were conducted on the data collected in 1993 to evaluate the cross sectional influence of family members and friends on regular drinking in adolescents and young adults. Multivariate logistic regression analyses for the short term (1993 to 1995) longitudinal data, and for the long term (1993 to 2000) longitudinal data was used to determine whether drinking habits in family and friends predicted consumption of alcohol in adolescents and young adults. Influence of drinking of twin was assessed in data from 1995 and 2000. Cross-sectional multivariate logistic regression analyses

HEMP Research Paper Example | Topics and Well Written Essays - 1000 words

HEMP - Research Paper Example tral Asia as well as South Asia, existence of Hemp can be traced back to third millennium and during 2003 a basket made up of leather was figured out near a twenty eight hundred year old mummified shaman, the basket contained remains of cannabis leaf. The existence of this drug can be traced in India and its existence is even stated in the Sanskrit. The psychoactive elements of this herb were recognized by the Aryans, the herb was even utilized for ritual purposes, used by cults related to pharmacology. It is even said to be used by Jews, Muslims and Christians in their religious practices. According to John Gregory Bourke, Hemp was used by the Mexican community to heal various health issues such as asthma and to accelerate delivery of child. According to Bourke, the herb is a very prominent negative finding of the East side of the world and the herb has an ability to make individuals conduct anti-social behaviour. During the early period of the 20th century, the drug was banned and criminalized. During 1906, US banned its use, later in 1911, South Africa even joined the process of banning hemp, in the 20s of the nineteenth century, and it was banned by the government of New Zealand and United Kingdom. Later in the 1937 era, US passed an act to restrict the production of this drug; this act was recognized as Marihuana Tax Act. Around more than 5000 years ago, hemp was first used as medicine for various illnesses such as female health issues, malaria and constipation, later it was recommended to be used as analgesic for surgical purposes. Hemp has been used in India as a means of relieving headache, decreasing fever and inducing sleep and increasing the functionality rate of mind. In Africa, this herb was used for similar purposes, even in modern days; it is used before childbirth and to treat poison from snake bites. High medical value was attached to the herb by the Europeans during the period of the 5th and the 15th century, during 1621, it was even recommended

Acupressure Complimentary Treatment Assignment Example | Topics and Well Written Essays - 2500 words

Acupressure Complimentary Treatment - Assignment Example Acupressure machine rental within the center itself. The machines can be used in the center which will be open six days per week and can be rented out on a pay per session rate of  £10 plus vat or a monthly subscription of  £100 per month plus vat. The complementary therapy. The therapists will be partnering with the center so they will not receive payment for attending rather they will receive a fifty percent split on profits earned per session. My model encourages the complimentary treatment model to be rolled out away from its usual niche environment and instead it is on offer in a high street setting. Up to now, any complimentary centers which I have seen operating in the high street have operated in below par premises which are not in keeping with a therapeutic environment. By offering a quality service in a high street environment at a competitive rate this presents a unique offering to the customers. Furthermore, the implementation of acupressure rental is a significant addition to the therapeutic center; it provides an economic therapeutic option to the customer while presenting my business with another viable income stream. Also, complementary treatments can be upsold from acupressure rental subscribers and cross sales can be created from therapy customers to acupressure machine rental. Up sales to complementary therapies in the center namely: Acupuncture; Head massage; Reflexology and kinesiology and also cross sales back from the therapies to device rental. There is also the logic behind the therapies been offered; acupuncture is a natural progression from acupressure rental; head massage is a quick and relaxing treatment which suits busy shoppers as does Reflexology.  Ã‚  

Macroeconomics Of Japan Essay Example for Free

Macroeconomics Of Japan Essay Japan is the greatest economy in Asia, in terms of GDP, as well as human resources and technology. The nation was once predicted to be the next superpower nation exceeding the United Sates and countries of the European Union. Today, it is the world’s third-largest economy after the United States and People’s Republic of China. It is also the second-largest economy by real GDP and market exchange rates. The economy is highly efficient and competitive especially in the services industry, which is originated from a good cooperation between the government and the industry, a strong work ethic and the mastery of high technology. Recent analysis however, revealed that the economy is currently under serious problems. Observers and even Japan’s own officials have admitted that the economy is no longer ‘first class’. There are even worries that Japan has no longer sustain the capacity to be one of the world’s greatest economies anymore, and the economy will slowly degrade into one of the typical Asian economies. Analysts stated that such an occurrence has happened before, when Argentina which were once considered one of the strongest economies in the world degraded into typical third world economies today. Is this the case with Japan? In this paper I am discussing the problems that stayed within Japan’s economy and elaborating their probable causes. Afterwards, I will elaborate the macroeconomic policies which have been performed by the Japanese government in response to these issues and how these policies have affected the economy. The period of discussion is 1997 -2007, which are the years after the ‘Japan economic bubble’ bursts, to the present day. II. Japan Economic Issues 1997-2007 II. 1. Background of the Issues – Japan Economic Bubble Japanese growth rates have been nothing less than spectacular for decades. In the 60’s the average real economic growth rate was 10%, in the 70’s it was 5% and in the 80’s it was 4%. Japanese financial system however, was based on a bureaucratic fiat. The government believes that by injecting sufficient amount of capital into the market, the economy will experience a rapid rate of growth. Thus, the financial system was set to inject cheap capital into the business sector (Hamada, 2004). In support of this policy, banks even reluctant to report –in bad loans. In short, companies were encouraged to borrow and expand continuously. Companies would then borrow using assets like land and then invest the money into the stock market. After the market rises, the company would have latent profits which will be used to buy more land and therefore, the cycle continues. These cycles were the origins of the huge real estate and stock market bubbles. These bubbles however, cannot be sustained forever, and when the Bank of Japan (BOJ) raised interests rates, the bubble bursts in 1989 and leaving commercial banks in Japan with a mountain of bad loans. II. 2. Stagnant Economic Growth Afterwards, assets prices began to decline rapidly. Japan’s economy was going through a long period of deflation since then, partly caused by the appreciation of yen. Because of this appreciation, the CPI increase rate dropped into negative in 1995. The expanding deflation caused Japan’s economy to remain in a static condition. Moreover, the deepening deflation was accompanied with weakening state of real economy like growth rates declines and increased unemployment rates. Between 1992 and 1994, real growth rates are below 1%. It even dropped toward a negative range in 1998. Jobless rate have also suffered a rise of 3. 4 % from 2 % in 1990 to 5. 4% in 2003. The economic downsizing in 1997 put Japanese economy into a new state of deflation (Oliver, 2002). II. 3. Deflationary Trap It was not considered serious until the inflation rate slipped to below zero in 1997. In this phase, observers believed that Japan was in a ‘deflationary trap’. However, because of various long-term considerations, the government has implemented policies to maintain inflation stable near the zero mark. In this situation however, the central bank cannot use its traditional instruments to deal with the issue. As a result, deflation deepens even further and the market intensified expectations toward further and longer period of deflation. Due to the increase in real rate of interest, consumer spending and corporate investments were discouraged. Unfortunately, the shrinking total demand in the macro economy further worsen the deflation. If not dealt with accordingly, this could lead into self-sustaining deflationary process (Campbell, 1992).

Time Management Benefits: University Students

Time Management Benefits: University Students Time management refers to a range of skills, tools, and techniques used to manage time when accomplishing specific tasks, projects and goals. This set encompasses a wide scope of activities, and these include planning, allocating, setting goals, delegation, analysis of time spent, monitoring, organizing, scheduling, and prioritizing. Many people sometimes forget about that successful people all manage time well. They value every second of their time, and always make sure that none of it is wasted. In order to be successful, time management is important because students must balance their time wisely among many commitments such as classes, study time, family, friends, and possibly employment. If time is not managed properly, it is easy for students to put off the important tasks or project and concern only on favour activities. Procrastination most likely to happen when there is the least of time management. From an article in Wikipedia, titled Procrastination, procrastination refers to the deferment of actions or tasks to a later time. Psychologists often cite such behavior as a mechanism for coping with the anxiety associated with starting and/or completing any task or decision. It affects most students at some stage of their studies. They attempt to escape doing a specific task that full with boredom. However, the task which is not getting started can make you feeling stress and ultimately panic in which it will influence students academic performance. The way to overcome this is to break down each task into small sub tasks. A schedule can help you dedicate appropriate time to each sub task. Students have to maintain productivity and concentration by scheduling difficult tasks during the most productive work time. Students can use their study time wisely and balance other commitments by having a proper designed and organized schedule. How to design and put on a task into a schedule are the key terms. Consider investing some time into learning how to go about doing this. Students can invest the time upfront and get back the dividend by getting setup a weekly schedule. Thus, students will find the goals and objectives that they have set are achievable. 1.2 Statement of Problem University life is full of challenges. Most of the FPPSM students find it hard to balance their studies, campus activities, work and sport. Furthermore, students always complaint that they are unable to study and do assignment till last minutes. This will lead to poor academic performance. Sometimes, they spend too much time for leisure activities and left their assignments behind their mind. All these problems arise because most of the students do not manage their time properly. So, it is important to know how FPPSM students manage their time to keep a balanced perspective on all areas associated with university life. Most of the FPPSM students have low level of personal discipline. So, they seldom follow the time schedule that they had made themselves. In addition, they also seldom follow the time that plan by lecturer in the course outline. They fail to notice the several important weeks that cause late submission. Furthermore, most of the FPPSM students feel stress and cannot concentrate in the lecture room. They suffer stress because they do not manage their time properly. The students may not have skill to manage theirs. So, they will feel stress when they cannot finish their assignments or study on time. As a result, they will sacrifice their sleeping time to finish all their work. These are all the reasons why the research emphasizes on time management among FPPSM students. 1.3 Purpose of the Study The purpose of research is to investigate the awareness of FPPSM students about the importance of time management. This study will lead students to understand more about time management and inquire into the importance of time management to their academic performance. From the research, relationship among the effectiveness of time management and academic performance can be identified. Besides that, the research will survey the method used by successful students and explain how the successful students manage time in order to balance their studying time and extra-curricular activities. By conducting this research, FPPSM students may get more detailed information about how the successful students use their time wisely among school activities and their personal life or social life. The research may identify the ways of FPPSM students used to release their stress by using leisure time. Usually, an effectiveness time management through leisure activities can help to overcome the academic stress. Stress is indirectly affected to the academic performance. The research will analyze the life style of FPPSM students and students may learn the importance of balance their study life with leisure time. It helps to release stress and make the study become more effectiveness. The research expected bring awareness toward students to maximize their time and make them used the time more wisely. 1.4 Objectives of the Study The objectives of this study are: To investigate the effectiveness of time management on the academic performance of FPPSM student. To investigate the difference between the successful students and other students in time management. To determine the number of students with proper schedule planning. 1.5 Research Questions How effective is the time management against FPPSM student academic performance? What are the differences between successful students and other students on time management? How many of FPPSM students have proper schedule planning? 1.6 Significance of the study The finding of this research will help FPPSM students to manage their time wisely by knowing which items they need to pay attention to. Assignments that are due or revision for an upcoming test will be important. In addition, the finding will enable the students to lead a more balanced life by helping them find the time and energy to devote to all the important areas of their life. Besides, students who are under stress caused by work load pressure can be easily avoided with the help of time management. Work will complete on time and their stress level will stay at a normal range and leave a positive effect on their health. 1.7 Scope This research will be conducted in Faculty of Management Human Resource Development(FPPSM) the respondents are the first, second and third year of Human Resource Development, Management Technology, Marketing, Accounting, and Industrial Psychology students. The respondents are 50 students from FPPSM between the ages of 19-25 years old and they were selected randomly. The questionnaires were distributed on the 3rd and 4th February 2010. CHAPTER 2 LITERATURE REVIEW 2.1 Definition of Time Management First of all, this part of research will start by introducing the definition of time management. Clarke stated that time management is a system, set of tools and skills that when combined will help you to gain more out of your allocated time and also let you be able to use your time to accomplish what you want and what you need to accomplish. In addition, time management is the control and focus of a persons actions to making everything do fit into specific durations and schedules, and try hard to make that fit happen, whether or not our tasks can actually be accomplished at that time. As we know time management is life management. It is the core skill around which everything that you do revolves around. It can be said that the quality of your life will be determined by the quality of your time management. Time management is really the external demonstration of self-discipline in your life. The most valuable thing human beings have are time. We can always get more money but once we spend our time it is gone forever. Firstly, to be a successful student they need to realize how valuable time is and then they need to understand the principles if they are going to manage it effectively. (Time Management) In addition, time management includes your day-to-day activities as well as your long term future wants and goals you have set for yourself. Some skills included in time management are planning, goal setting, managing your task or scheduling things you need to get done or would like to do. A diary is a very useful tool to help student manage their time wisely. In a diary they can schedule their planned things to do ahead of time by knowing what they need to pay attention to such as assignment and revision for an upcoming test. However, improve of time management skills is essential for student to reduce their stress and anxiety which comes from their university life. 2.2 Effectiveness of Time Management on the Academic Performance of FPPSM Student. According to Dozier (2008), with appropriate time management, students will be able to have more accomplishment. He also stated that the benefits of time management. College students will be able to live an ordered life with more extra time. Besides, college students will be able to reduce physical stress and avoid procrastination. According to the study of Ohio University from Karpinski (as cited in Kok and Teo, 2009) result of academic will be influenced if someone spent too much time online. Two hundred and nineteen of Facebook users were investigated by a research and find that undergraduates had grade point averages around 3 to 3.5 is a Facebook users On the other hand, students can get the higher GPAs if their less involve in Facebook. The same situation will occur if student addicted in playing game. If students can manage their free time or leisure time well, maybe it can avoid their result from getting bad. Someone will forget to do revision if he or she playing game without control. Student who addicted in game even be talk to study but he or she maybe always thinking about their game. It will totally jeopardize their performance in school and social relationship. The research paper by Ranjitamisra and McKean (2009) investigated the inter relationship among academic stress, anxiety, time management and leisure satisfaction among 249 university undergraduates by age and gender. The results have shown that females experienced higher self-imposed stress and more physiological reactions to stressors than males. They are managing their time more efficiently than males. From the results, we can find that time management has strongly correlated to academic stress. In addition, state anxiety had a greater association with reactions to stressors than trait anxiety. Besides, we also find that leisure activities will typically reduce academic stress. In the research titled Total time and efficient time management, Study, Study combine to Test, and Rest programming are the factor inherent that will affected to learning and retention (Izawa, 1999). From the research, time management may affect the effectiveness of learning process. Besides, according to Weissberg et al. (as cited in Schumm, 1992), time management is important to most of the undergraduate students and it becomes their primary personal need to make the learning process be more effective. College students are burdened by coursework, assignment, part-time jobs, and extracurricular activities. The time management skill is a method to improve undergraduate students self-control. Briton Tesser (as cited in Schumm, 1992) found that there is a relationship among student self-report and their grade point averages. 2.3 Difference between the Successful Students and Other Students in Time Management. There was several view point from expert about become a successful students by managing time wisely. Apps (1990) stated that methods of successful students are used to manage their time. The students are blocked to learning mainly cause by time-stealers. Time stealers means that we do not have awareness when time flying. Time stealers include procrastination, unclear priorities, daydreaming, frustration and anxiety. On the other hand, successful students are time savers and time makers. Time savers means that save other time by eliminating the time-stealers. Time-savers include time inventory, weekly time plan, monthly calendar, to-do list and saying no. Then, time-makers refer to gain more time in life. Time makers include working more efficiently, using spare moments effectively and storing time. (Apps, 1990) According to Rochita (2009), many college students find it hard to balance their time with study and other social activities. Most of them are distracted by social activities and unable to cope with the study. So, college students need to manage or organize their time to maintain their CGPA. Firstly, they can go to a quite place to study instead of study in the dorm. It is because students may be distracted by their roommate. Then, college students should stay organized by writing down all the planning in a planner or notebook. In addition, college students should keep a to-do list above their desks to know what they are supposed to do every day. Lastly, college students should get rid of the clutter. Furthermore, Grabmeier (2009) discussed about the effects of procrastination. Lack of quality of work is one of the effects. It will also lead to students academic performance and the most important is students work does not accomplish before due date. Besides, Grabmeier also suggested some ways on how to become a successful student. From the research conducted by Britton Glynn (as cited in Schumm, 1992), ninety freshmen were surveyed using an instrument that included items related to choosing goals and sub goals, prioritizing goals, generating tasks and subtasks from the goals, listing the tasks on a to-do list, scheduling them, and then carrying them out. In the article, it stated that short-range planning, time attitudes and long-range planning are playing roles in college students academic performance. In order to become a successful college student, short-range planning and time attitudes are important to the cumulative grade point average. From this article, an effectiveness time management may be one of the factor affect to their academic performance. 2.4 Number of Students with Proper Schedule Planning. Ex-Ramapo students return for panel discussion with Class of 2010 which report by Loffredo (2010) discussed about, students need manage their time well. For example, balance study time, socializing, entertainment and sport to keep healthy life. Maybe students can finish their work in right time without do until night or finish last minutes. If students finish their work in early time, maybe mistake can be reducing. It can help student get the good mark in assignment. Besides, from the article Students learn to manage time from University Counselling Centre sponsors programme to help students succeed and learn to manage time. The author of this article is Jackson, (2004) claimed that student need to manage their time in study and socializing. This is because students can improve their relationship between friends. Daily schedule is needed to manage their time more effectiveness. Stress maybe can be reduced if students have good time management. The more important thing will be done first before it is too late. According to Barnes (1992), an effective learning depends on self-awareness. The awareness of students may affect the effectiveness of study and directly give effect to the academic performance of students. A research conducted by Maddox (as cited in Barnes, 1992) explained that studying in the afternoon is more efficient than studying at midnight. A proper time management may reduce students hour of studying. Besides that, a good time management could hinder the unnecessary things from consuming more time. The unnecessary things may cause time being wasted. Time management should be measurable. Students may manage their study by including appropriate time for leisure. Students should learn to indentify and list the priority things. Based on Barness opinion, time planning is useful and should be a guideline but should also be flexible. The flexibility of time management allows us to deal with the unexpected things. Then, Hirsch (2001) stated that life is what happens when you are making other plans (p.102). It means life is full of unexpected events that can interfere with carefully planned schedules. While some interruptions can be avoided by planning activities to make sure each activity are done properly, other things could come up unpredictably. However, no schedule will work all the time. 2.5 Past Research This research choose the researches of A comparison between the Time-management Skills and Academic Performance of Mature and Traditional-entry University Students conducted by Trueman and Hartley (1996) and How Business Students Spend Their Time Do They Really Know? conducted by Tanner and Maples et.al as the references to conduct this research. The respondents of the research of Trueman were all the first-year students of psychology at Keele that were 293 students (Trueman, 1996). On the other hand, the respondents of the research conducted by Tanner were 212 business major students (Tanner Maples et.al). For our research, there will be 50 respondents from the Faculty of Management and Human Resource Development (FPPSM), UTM. The research conducted by Trueman (1996) focused on the relationship between time management skill and the first year students with different ages while the research conducted by Tanner Maples et. al focused on the awareness of business students spending their time. However, our research focuses on how FPPSM students manage their time and it includes first, second and third year students. The research instrument used by Tanner (1996) was logbook. The students were asked to record the time they spent for each activity for a period of one week. However, the research instrument that our group used is questionnaire and interview. From the research conducted by Trueman (1996), he found that the older mature students (aged more than 25 years) had a better time management skills than traditional-entry students (aged less than 21 years) and borderline mature students (aged 21-25 years). In addition, female students have a better time management skill than male students. However, our research does not study these aspects. Furthermore, the research showed no differences between time management skills and academic performance. However, our research will to study the relationship between time management and students performance. From the research conducted by Tanner and Maple et.al, he found that technological distraction caused business students scarified their study time without realizing it. So, our research will determine the number of students who have proper schedule planning. The past research helped our group to have an idea of how to conduct our research and as a guideline for our research. CHAPTER 3 3.0 RESEARCH METHODOLOGY 3.1 Introduction This section discusses the methodology of the research. The main purpose of the research is to investigate the awareness of FPPSM students about the importance of time management. The respondents are 50 students from FPPSM. Data for the research will be extracted from the questionnaires and also through an interview session. 3.2 Research Instruments In this research, two methods of research instruments had been chosen to gather the primary data. These instruments are questionnaire for quantitative research methodology and interview for qualitative research methodology. A set of 50 sheets of questionnaire containing 18 questions where all of the questions are closed-ended or open-ended questions (Appendix A). There are different types of questions to be asked such as likert-scale questions, listing/choice questions, ranking questions in the questionnaire. In this study, the questionnaires were distributed to 50 respondents who are students from FPPSM. Students from FPPSM were selected to answer sets of questionnaire. The qualitative data for this research comes from interview. We are going to interview two students from FPPSM. One of the interviewee who is a member of Majlis Perwakilan Pelajar (MPP), and another interviewee is a student from FPPSM who CGPA below 3.5. In addition, we prepare a set of questions before the interview (Appendix B). The reason of choosing this method is a lot of important ideas or opinions that cannot be collected through questionnaires. 3.3 Respondents of the Study The respondents are from first, second and third year of Human Resource Development, Management Technology, Marketing, Accounting, and Industrial Psychology students from FPPSM. A total of 50 questionnaires were distributed to students at different courses and years in February 2010. A total of 50 students from FPPSM returned the questionnaires. The interviewees chosen were Ms Lai Yit Sien and another student who CGPA below 3.5.The reasons for chosen Ms Lai Yit Sien as interviewee are she can manage their study and extra-curricular well, and maintain her CGPA by obtained Dean List in past semester. Ms Lai Yit Sien is a third year student of Human Resource Development. She is a member of Majlis Perwakilan Pelajar (MPP). On the other hand, another interviewee is a second year student of Human Resource Development. Her CGPA is below 3.5. 3.4 Research Procedure A pilot study was conducted on 1st February 2010 to access the validity of the research instrument. This pilot study was done before we distribute the questionnaires. Each group prepared five sets of questionnaire and distributed them to other group randomly for pilot test purpose. During the actual study, the questionnaires were distributed to the FPPSM students who are first, second and third year of Human Resource Development, Management Technology, Marketing, Accounting, and Industrial Psychology students. Respondents were approached with an initial question of whether they have scheduling or planning activities for their daily life. All the questionnaires collected after the respondents answer the questionnaires. 3.5 Data Analysis To analyse the data, the data from questionnaire were calculated and entered into computer manually. Results were presented through frequency counts and other descriptive statistics. Graphs, tables, charts and etc. were used to provide a clear picture on the data analysis. Interview data were used to validate the data from the questionnaire. The data were transferred into writing form. CHAPTER 4 4.0 FINDING AND DISCUSSION 4.1 Introduction This section discusses the finding and analysis of the research. The finding and analysis in this past will answer the research question of the research. Time management among FPPSM students can be identified through the section below. 4.2 Demographic 4.2.1 Number of Students from Each Course Figure A Distribution of Respondents Based on Courses Figure A shows the distribution of respondents involved in this research based on courses offered at FPPSM. There were 11 students from Bachelor of Science (Human Resource Development), 12 students from Bachelor of Management (Technology), Bachelor of Management (Marketing), and Bachelor of Psychology (Industrial and Organizational Psychology) each other. There were three students from Bachelor of Accountancy. Therefore, the total number of respondents was 50 students. 4.2.2 Year of Students Figure B Distribution of Respondents Based on Year of Students Figure B shows distribution of respondents involved in this research based on year of students. There were 34% of students from first year (17 students), 32% students from second year (16 students), and 34% students from third year (17 students). 4.2.3 Gender Figure C Distribution of Respondents Based on Gender Figure C shows the gender of FPPSM students involved in this research. There were 38 (76%) female respondents and the other 12 (24%) respondents were male. 4.2.4 CGPA Figure D CGPA of FPPSM students Involved in This Research Figure D shows that the CGPA of respondents in this research. 29 out of 50 students achieved the CGPA 3.5 to 4.0. Twenty students have achieved 3.0-3.49, and only one student achieved the CGPA 2.5 to 2.99. Furthermore, there were no students CGPA were below 2.5. 4.3 Relationship between Time Management and Academic Performance 4.3.1 Effective Time Management Figure E Frequency of Distribution in Surfing the Internet of Effective Time Management (extra-activities). Figure E shows the time spent by respondent surfing the Internet in a day. There were around 50 percent of the respondents spent less than three hours surfing the Internet daily and 30 percent of the respondents spent more than six hours surfing internet in a day. Surfing internet may be a way to help students to get the information about study and assignment. On the other hand, some of FPPSM students are addicted in surfing internet. Figure F Frequency of Distribution on the Elements of Effective Time Management (extra-activities). Figure F shows the frequency of distribution on the elements in effective time management. There are 25 out of 50 respondents agree that they have the habit of exercise at least once a week. Besides that, there are around 21 respondents agree that they go for shopping, watch movie and other entertainment at least once a month. There are a number of respondents that are about 35 percent of the respondents having entertainment at least once in 2 weeks. Entertainment like shopping and watching movie are the ways to help students to release stress. However, students should avoid having too much entertainment in their life because it may affect their academic performance. Figure G Frequency Distribution of Elements in Effectiveness Time Management (study). Figure G shows the time of revision that most preferred by FPPSM students. Majority of the respondents start their revision a week before examination. There were not more than ten percent of the respondents start their revision a day before examination. Elements Strongly agree Agree Disagree Strong disagree Do not procrastinate 25 22 2 1 Study time plan 13 23 11 3 Balance in social and study 15 22 12 1 Table A Frequency of Distribution on the Elements (study) of Effective Time Management. According to Table A, majority of the respondents that are more than 50 percents of the respondents agree that they do not procrastinate, having study plan, and able to balance both their social activities and study. 4.3.2 Non-Effective Time Management Elements Strongly agree Agree Disagree Strongly disagree Participate in social activities and neglect study 4 17 18 11 Time full of unnecessary socializing 8 10 21 11Table B Frequency of Distribution on the Elements of Non-Effective Time Management. From Table B, it shows the frequency distribution of elements in non-effectiveness time management among FPPSM students. There are 11 out of 50 respondents disagree strongly that they will participate in social activities even they know they should be studying, and their time full of unnecessary socializing. Generally, more than half of the respondents disagree that they will participate in social activities even they know they should be studying, and unnecessary socializing takes up too much of their days. The finding able to answer the research objective that effective time management affects academic performance. Based on the findings, there are around 60 percent of FPPSM students getting CGPA more than 3.5 and having effectiveness time management. This proves that there are a relationship between effective time management and academic performance. According to Figure E, F, and G, they show the frequency of distribution on the elements of effective time management in extra-activities and also study. There are more than 50 percent of the respondents able to balance their extra-activities and study. There is not much difference between the numbers of respondents that surf the Internet less than three hours per day and exceed six hours per day. Internet is the most important tool in students life. Students may surf the Internet for entertainment, social networking, or information searching. Besides that, most of the respondents have a habit in exercise at least once a week. Exercise is a way to release stress. Thus, they are able to perform well with healthy body and mind. It is because exercise can facilitate blood circulation. So, they are easy to memorize the note if fresh in mind. Self discipline is one of the elements of effective time management. According to the findings, most of the respondents do not procrastination to complete assignments. It is because they have good discipline in managing their time. Most of them can follow their study schedule. Therefore, they can do their tasks systematically to prevent last minute work. As a result, they can produce more perfect and less mistake assignments in order to get the higher marks for their assignments. Indirectly, it will improve their academic performance. According to Barnes (1992), an effective learning depends on self-awareness. The awareness of students may affect the effectiveness of study and directly give effect to the academic performance. Based on the findings, majority of the respondents have self-awareness. Therefore, they aware their own responsibilities as a student are to accomplish their assignments and get the good results. In order to fulfill their responsibilities, they always have time schedule to finish assignments on time. Therefore, marks will not be deducted by lecturer. The effectiveness of time management will improve the academic performance. From the findings, most of the respondents have study time plan and do revision a week before examination. It shows the respondents feel that organizing and planning their time to study and do revision is important to their academic performance. A proper time planning may reduce students hour of studying at midnight. A research conducted by Maddox (as cited in Barnes, 1992) explained that studying in the afternoon is more efficient than studying at midnight. Besides that, the students can choose the more suitable time for them to study. By having an effective time plan, respondents have sufficient time to study and understand the content of study. As a result, they can score better in the examination. 4.4 Difference between Successful Students and Other Students in Time Management Successful student(more than CGPA3.5) Other student (lower than CGPA3.5) 1. What is your opinion about time management? Way to manage time in daily activities Way to distribute time and complete daily task 2. Do you think time management is important to the

Assignment: Mythology Research Project :: essays research papers fc

Assignment: Mythology Research Project   Ã‚  Ã‚  Ã‚  Ã‚  In The Yoruba and Madagascar myths of creation, the beginning of the world was a formless Chaos which was neither sea nor land. Orisha Nla, also called the Great God, was sent down from the sky to the Chaos by Olorun, the Supreme Being. His obligatory mission was to create solid land and to aid him in the accomplishment of this task, he was given a snail shell, a pigeon, and a five-toed hen. After the earth and land were separated, a chameleon was sent with Orisha Nla to inspect his work and report to the Supreme Being. Olorun was satisfied with the good things reported to him and sent Orisha Nla to finish. He planted trees, Olorun made rain water fall from the sky and grew the seeds into a great forest. The creation of earth took four days and on the fifth Orisha Nla rested from his work.   Ã‚  Ã‚  Ã‚  Ã‚  Orisha fashioned the first people from earth for Olorun, but only the Supreme Being was able to give them life. Orisha Nla hid in his workshop trying to watch him, but a spell of deep sleep was cast onto him so that only Olorun knew the secret. He made the first man and woman and their daughter and her husband. The rest of the human beings descended from the them.   Ã‚  Ã‚  Ã‚  Ã‚  As time passed, the Creator noticed that as humans multiplied and prospered, they gave thanks to Mother Earth but forgot about him. He decided thenceforth to take the souls of half the humans signifying a tribute.   Ã‚  Ã‚  Ã‚  Ã‚  In the myth, Why Men Must Die told by the Zulu's of Natal in South Africa, we are told how because of a slow moving tiny animal man-kind suffered and still does of mortality. The first man on earth, also a god, sent the chameleon to give humans the message that they will be like the gods and never die promptly. Because he took too long to travel to mankind and spread the good news, he sent a viper out of annoyance with the message that he changed his mind and they will not live forever.   Ã‚  Ã‚  Ã‚  Ã‚  In the Egyptian creation story my group has studied, everything descends from Nu, the sea. His son Ra, becomes the Creator and makes a god for everything in our world: Shu, the wind god, his consort Tefnut, â€Å"The Spitter†, brought rain, Seb, the earth god, Nut, goddess of the firmament, who were the parents of Osiris and his consort Isis, and Set and his consort Nepthys.   Ã‚  Ã‚  Ã‚  Ã‚  The story also tells about sins that people had since their earliest

If you were directing the play a view from a bridge what Essay

If you were directing the play "a view from a bridge" what advice would you give to the actor playing Eddie about his character? Use quotations and close reference to the text. "A view from a bridge" is a play with five main characters. Eddie and Beatrice are married whilst they adopt Catherine, who is Eddie's niece. Marco and Rudolfo are their cousins who come to stay from Sicily. They are both illegal immigrants. A situation in the play occurs where Eddie becomes possessive of Catherine while Rudolfo plans to marry her. From the director's point of view advice to the actor playing the part of Eddie is complicated, but crucial. If I was the director looking for an actor to play Eddie it would have to be a man in his forties because that is most likely to be approximately the age of a man who has a niece the age of seventeen. Eddie is a longshoreman in the play and it would make sense if the actor was well built. In the film we watched Eddie had no real muscle definition. Also the play we watched Eddie seemed to sit in the same seat all the time. This shows that the character of Eddie was perceived as lazy, I did not think this was the case because of his active job. I would tell the actor to be more dynamic, energetic and move about the stage more, especially when he gets frustrated. The play was set in the nineteen fifties so Eddie would be told by me to dress appropriately. Eddie should wear old rugged clothes because of the limited income provided by his job. This brings me to Catherine who, in the film we watched was definitely overdressed and too clean for the circumstances she lives in. Another big aspect I would give advice to the actor about is his relationships with other characters. In the play we watched it was hard to comprehend the part where Eddie's innermost feelings for Catherine were exposed. This was the scene where Eddie came home drunk and found Rudolfo in Catherine's room. To make the scene more believable Eddie should show more love for Catherine. He should do this through body language. His facial expression should show over concern and love for Catherine or he could stare gapingly at her body. The play we watched the actors face was expressionless and all he did was say his lines whilst sitting in a chair. That was not enough. Although curiosity should be put across to the audience it should... ...s when he has the urge to be a macho and man of the house. Also respect is the most important thing and is greatly valued, this explains Eddie's behaviour towards the end of the play. I think that the background culture should be kept in mind because part of the specification is a strong macho man capable of a convincing accent and not slouching or looking lazy. In the play we watched Eddie sat in the same chair too much so either a younger is needed or an actor that looks dynamic at least. Also a good point is to advise the actor to walk about the stage when Eddie seems to struggle to express feelings through his limited vocabulary. Eddie's character shows stubbornness. He shows that attribute throughout the play and does not expect his family to correct him on anything he has already stated. I also think that when he releases bottled up emotions, like in the situation when he comes home drunk the actor should exaggerate his facial expressions. In the play we watched Eddie's face was expressionless showing poor acting, which was disappointing. As the play progresses Eddie seems to lose his mind, and also at one point he loses his sense of Sicilian justice.