The role of retailer branding strategies in Singapore Research Paper

The role of retailer stigmatizeing strategies in Singapore - Research Paper ExampleProduct and brand are terms that are related because of several properties shared by them. Brand relies on the nature of the output or service. These attributes when used to market the fruit distinguishes it from its competitors, in the market, gives birth to Brand. Brand is linked with the crop by relaying the attributes and character of the product. Additionally the characteristic of a product used to distinguish it from other product is termed as a brand. This means that the attributes associated with the product in terms of the characteristics of the product gives rise to brand. A brand deals with the identity of the product, which enables it to be distinguished from other products (Finskud, 2009, p. 34). A product currently may mean a good with physical characteristics or service or intangible goods such as software or algorithm. Therefore, a product can be described as a product, service or i ntangible good such as software that a firm produces and use it to generate income. Companies like Microsoft Corporation deal exclusively with software as their end product. Such software like Microsoft office 2010 is, therefore, a product of Microsoft Corporation. Brand deals specifically with the characters that distinguish the product in the market. It is the impression that surrounds the product. A brand can be categorized as a untroubled brand if it has several qualities or characters associated with strong brands (Finskud, 2009, p. 198)... Branding is vital in marketing because it enables the sales of all the companys range of products. The success of many another(prenominal) companies such as Coca Cola, Adidas and Nike among other brands are based on use of brand image creation. Therefore, companies must be ready to venture in branding to be able to achieve success. Retailer branding in Singapore Retail branding is used by giant supermarkets in ensuring that the product sal es are improved and outpace competition from other supermarket. The success is based on the ability to create a powerful strong brand. A strong brand is characterized by the ability to drive the shareholder value therefore, it is managed by brand marketers who ensure an active buy-in from all stakeholders. The brand is valued in financial terms and is classified as an asset to the company during the calculation of profits and loss (Finskud, 2009, p. 45). As part of the physical composition, it is viewed as a part of the organization and covers a variety of business dimension. Additionally, customers are ready to pay consistently a higher price for the brand while ignoring the competing product or service. As a result of the strong affiliation to the brand, customers want to associate with the brand, it qualities, value and personality. Association with the brand gives rise to loyalty to the brand. Additionally, customers are ready to pay consistently a higher price for the brand wh ile ignoring the competing product or service. As a result of the strong affiliation to the brand, customers want to associate with the brand, it qualities, values and personality. Association with the brand gives rise to loyalty to the brand. Due to the above characteristics the brand becomes a trademark protected by the firm and